Myntra Fashion Brands
E-Commerce
Global brands Myntra brought to India in 2023
The fashion e-commerce platform has introduced an array of global brands, stretching from Portugal to the United Kingdom in 2023
Bengaluru: Fashion e-commerce platform Myntra has curated a robust selection of renowned global brands in India in 2023, further strengthening its...
Fashion & Lifestyle
Portuguese accessories brand Parfois enters India via Myntra
The brand will offer over 250 options of handbags, totes and slings to begin with, at an average selling price of Rs 2,000
Bengaluru: Portuguese fashion accessories brand Parfois has marked its foray into the Indian market in its partnership with...
E-Commerce
Myntra crosses 75 million mark in new app users
Myntra has also experienced a 70% year-over-year (YoY) surge in the direct-to-consumer (D2C) sector during the last quarter
Bengaluru: E-commerce platform Myntra has recorded about 75 million new app users in 2023 with its customer base growing by 100% year over...
Fashion & Lifestyle
Myntra launches 8 branded stores in Phoenix Mall of Asia
The newly opened branded stores include Mango, Mango Kids, Mango Man, Nautica, Nautica Kids, Taavi, French Connection and House of PataudiBengaluru: The business to business (B2B) wholesale arm of Myntra has launched 8 stores in the recently opened Phoenix...
E-Commerce
Myntra partners with Simpl to offer 1-tap checkout convenience for consumers
The integration will help Myntra to improve conversions for merchants and bring convenience for customers Bengaluru: Fashion e-commerce platform Myntra has partnered with checkout network Simpl to offer the 1-tap checkout convenience to its customers, the company said in a...
Fashion & Lifestyle
Myntra Big Fashion Festival witnesses 460 million customer visits
The fourth edition of the BFF which ended on 18 October offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition
Bengaluru: Fashion e-commerce platform Myntra's festive fashion event Big Fashion...
Fashion & Lifestyle
Myntra brings international brand Anne Klein to India with Apparel Group
Anne Klein will offer over 100 handbag bag options on the platform starting at a price point of Rs 4,500
Bengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio with the launch of Anne Klein, an American fashion and...
E-Commerce
Myntra expects 8 million customers to shop during Big Fashion Festival
During the Big Fashion Festival Myntra will offer over 23 lakh styles from more than 6000 brands. Over 5 lakh new styles have been added from brands that are popular among non-metro customers
Bengaluru: Fashion e-commerce platform Myntra is expecting 8...
E-Commerce
Myntra launches AI-powered interactive chatbot for customised suggestions
Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...
E-Commerce
Myntra’s home category records a 50% YoY growth
Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter
Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...
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India witnesses 11.5% increase in mall consumption in FY 2024
North India and West India are at the forefront of the mall consumption surge, with growth rates of 13.0%...
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