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Myntra Fashion Brands

Global brands Myntra brought to India in 2023

The fashion e-commerce platform has introduced an array of global brands, stretching from Portugal to the United Kingdom in 2023 Bengaluru: Fashion e-commerce platform Myntra has curated a robust selection of renowned global brands in India in 2023, further strengthening its...

Portuguese accessories brand Parfois enters India via Myntra

The brand will offer over 250 options of handbags, totes and slings to begin with, at an average selling price of Rs 2,000 Bengaluru: Portuguese fashion accessories brand Parfois has marked its foray into the Indian market in its partnership with...

Myntra crosses 75 million mark in new app users

Myntra has also experienced a 70% year-over-year (YoY) surge in the direct-to-consumer (D2C) sector during the last quarter Bengaluru: E-commerce platform Myntra has recorded about 75 million new app users in 2023 with its customer base growing by 100% year over...

Myntra launches 8 branded stores in Phoenix Mall of Asia

The newly opened branded stores include Mango, Mango Kids, Mango Man, Nautica, Nautica Kids, Taavi,  French Connection and House of PataudiBengaluru: The business to business (B2B) wholesale arm of Myntra has launched 8 stores in the recently opened Phoenix...

Myntra partners with Simpl to offer 1-tap checkout convenience for consumers

The integration will help Myntra to improve conversions for merchants and bring convenience for customers Bengaluru: Fashion e-commerce platform Myntra has partnered with checkout network Simpl to offer the 1-tap checkout convenience to its customers, the company said in a...

Myntra Big Fashion Festival witnesses 460 million customer visits

The fourth edition of the BFF which ended on 18 October offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition Bengaluru: Fashion e-commerce platform Myntra's festive fashion event Big Fashion...

Myntra brings international brand Anne Klein to India with Apparel Group

Anne Klein will offer over 100 handbag bag options on the platform starting at a price point of Rs 4,500 Bengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio with the launch of Anne Klein, an American fashion and...

Myntra expects 8 million customers to shop during Big Fashion Festival

During the Big Fashion Festival Myntra will offer over 23 lakh styles from more than 6000 brands. Over 5 lakh new styles have been added from brands that are popular among non-metro customers Bengaluru: Fashion e-commerce platform Myntra is expecting 8...

Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...

Myntra’s home category records a 50% YoY growth

Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...
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