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Mannu Mathew

In Focus

Why are experts excited about RFID in retail

Mannu Mathew -
A look at why decision-makers across retail are looking at investing in RFID, a more than 50-year-old technology that has risen to prominence again...
E-Commerce

Google unveils new Generative AI-based features for gift ideas, shopping

Mannu Mathew -
The new Generative AI features launched are based on Google’s new initiative of enhancing search with the Search Generative Experience (SGE) New Delhi:  Search engine giant...
Spotlight

Meet Titan, Amazon’s mobile robot that can lift up to 2,500 pounds

Mannu Mathew -
At present, Amazon’s SAT 1 fulfilment centre in San Antonio is the first to deploy Titan in its operations New Delhi: Seattle-based e-commerce giant Amazon has...
Retail Tech

Retail industry body NRF releases principles for AI Governance

Mannu Mathew -
The new principle aims to bring transparency and accountability to employers and employees in the retail industry New Delhi: The National Retail Federation, the apex...
E-Commerce

The rewards of customer retention in e-commerce

Mannu Mathew -
Here's why experts favour customer retention over acquisition in online commerce New Delhi: A report by customer engagement platform MoEngage found that over 62% of customers...
E-Commerce

How to build a great D2C e-store

Mannu Mathew -
Representatives of successful brands share factors to consider, issues to eliminate and tech to embrace when building a D2C e-store that clicks with customers New...
In Focus

Here’s how retailers and e-commerce platforms use Generative AI

Mannu Mathew -
A look at how major retailers, e-commerce giants and other players have started capitalising on the potential of Generative AI to deliver customer satisfaction...
E-Commerce

3 New features by Google for small merchants and retailers

Mannu Mathew -
Google has rolled out features to help small merchants stand out during the upcoming holiday shopping and festive season New Delhi: Google has rolled out three...
E-Commerce

WhatsApp Marketing: From Conversations to Cart

Mannu Mathew -
With billions of messages shared daily, WhatsApp has emerged as a powerful tool for retail businesses to engage, support and serve customers Launched in...
D2C

Here’s how Google mentors emerging startups

Mannu Mathew -
Tech giant Google offers a wide variety of programmes and initiatives to help startups grow and scale India had more than 93,000 startups according...

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Food & BeverageIndiaretailing Bureau -

Indian consumers compelling national brands to reposition themselves

The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day...

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