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Myntra onboards Victoria’s Secret Beauty in association with Apparel Group

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To begin with, Victoria’s Secret will offer over 300 options on Myntra, covering segments like mist and lotions, body care, perfumes, bags and wallets

Bengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio by adding Victoria’s Secret Beauty in association with Apparel Group, a UAE-based fashion and lifestyle retail conglomerate, the online marketplace said in a press release on Friday.

To begin with, Victoria’s Secret will offer over 300 options on Myntra, covering segments like mist and lotions, body care, perfumes, bags and wallets. 

“As we officially step into the season of parties and weddings, the addition of Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra,” said Jayanti Ganguly, vice president – business at Myntra. 

“In association with the Apparel Group, we are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who possess an innate appreciation for popular international brands,” added Ganguly.

The brand’s visibility on Myntra will be augmented with an Online Brand Store (OBS), enabling navigation via the fragrance and luxe stores on the app, detailed product specifications, and the shop by note feature. 

“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care and fashion forward accessories to its customers. This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base,” said Tushar Ved, President Apparel Group.

Bengaluru-based Myntra currently offers over 6000 fashion and lifestyle brands such as H&M, Levis, Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, Nike, Puma, Crocs, M.A.C, and Fossil and has services across 19,000 pin codes in India.

American lingerie, clothing, and beauty retailer Victoria’s Secret was founded in 1977 by brothers Roy and Gaye Raymond. Today, the company boasts a global presence with approximately 1,360 retail stores located in 70 countries, as per its official website.

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