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Myntra fashion forward

Nautica India onboards Ayushmann Khurrana as brand ambassador

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra has onboarded Bollywood actor Ayushmann Khurrana as the brand ambassador for the American lifestyle brand, Nautica in India, the e-tailer...

Myntra Rising Stars programme onboards Urban Monkey

Urban Monkey will offer over 170 styles on Myntra, across categories like apparel and accessories Bengaluru: E-commerce marketplace Myntra’s Rising Stars, an initiative aimed at boosting made-in-India direct to consumer (D2C) brands, has onboarded streetwear brand Urban Monkey, the e-tailer said...

Myntra attracted 75 million new users in the last 12 months

Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits to the platform each month on an averageBengaluru: E-commerce marketplace Myntra attracted approximately 75 million new users in the last...

EBITDA positive for last two quarters, says Myntra

Myntra said it has been growing notably faster than the online fashion market since the second half of CY2023, with GMV growth nearing two times of the market during the recent festive seasonNew Delhi: Fashion e-commerce platform Myntra said...

Myntra launches Huda Beauty on its platform

In addition to the beauty range, skincare solutions from Wishful and fragrances from Mona Kattan’s brand KayaliI will also be a part of the launch Bengaluru: E-commerce marketplace Myntra has added the global beauty brand Huda Beauty to its range of...

Myntra onboards Victoria’s Secret Beauty in association with Apparel Group

To begin with, Victoria’s Secret will offer over 300 options on Myntra, covering segments like mist and lotions, body care, perfumes, bags and walletsBengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio by adding Victoria's Secret Beauty...

Global brands Myntra brought to India in 2023

The fashion e-commerce platform has introduced an array of global brands, stretching from Portugal to the United Kingdom in 2023 Bengaluru: Fashion e-commerce platform Myntra has curated a robust selection of renowned global brands in India in 2023, further strengthening its...

Myntra launches 8 branded stores in Phoenix Mall of Asia

The newly opened branded stores include Mango, Mango Kids, Mango Man, Nautica, Nautica Kids, Taavi,  French Connection and House of PataudiBengaluru: The business to business (B2B) wholesale arm of Myntra has launched 8 stores in the recently opened Phoenix...

Myntra partners with Simpl to offer 1-tap checkout convenience for consumers

The integration will help Myntra to improve conversions for merchants and bring convenience for customers Bengaluru: Fashion e-commerce platform Myntra has partnered with checkout network Simpl to offer the 1-tap checkout convenience to its customers, the company said in a...

Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines

Two-day Phygital Retail Convention deliberates declining consumption disparity New Delhi: Indian e-commerce market is on the rise, but funding from...
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