Localisation is good but don’t forget profitability
Established in 2006, Croma, a brand of Infiniti Retail Ltd., a part of the Tata Group, has quickly become a household name in India. Specialising in digital gadgets and home electronics, Croma offers an extensive range of products including mobile phones, televisions, laptops, headphones, refrigerators, hometheatres, soundbars, and air conditioners, among others.
With a commitment to providing quality products and exceptional service, Croma has expanded its reach significantly. Presently, it boasts 490 stores spread across 174 major cities in India, offering a diverse selection of 23,000+ products from 532 renowned brands. Additionally, it retails through its official website, www.croma.com, and the Tata Neu App.
Earlier this year, Croma further solidiȱ ed its presence in the market by opening 149 stores in 50 new cities and introducing 13 Apple-only stores. Additionally, it retails through its official website, www.croma.com, and the Tata Neu App.
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ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .