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Ajio unveils ethnic collection Inspired by Netflix series Heeramandi: The Diamond Bazaar

Launched under Ajio’s House of Ethnics, the limited-edition collection will offer over 250 stylesBengaluru: Reliance Retail’s fashion e-commerce platform Ajio has unveiled an ethnic collection inspired by Netflix and filmmaker Sanjay Leela Bhansali’s series Heeramandi: The Diamond Bazaar, the...

Myntra attracted 75 million new users in the last 12 months

Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits to the platform each month on an averageBengaluru: E-commerce marketplace Myntra attracted approximately 75 million new users in the last...

French apparel brand Kiabi to enter India with Myntra

The association with Myntra will help Kiabi to tap into the premium fashion audiences across the country with the French fashion brand's range of over 500 products across categories, including co-ord-sets, dresses and t-shirts among others Bengaluru: French affordable fashion brand...

Aussiebum eyes 3-5% share of Indian innerwear market by 2026: CEO Sean Ashby

Founder and CEO Sean Ashby on the Australia-based innerwear brand’s positioning, strategies and plans for India New Delhi: Sean Ashby started Aussiebum in 2001 selling nylon swimwear out of the trunk of his car. The humble venture is today a...

How 5000 year-old Ayurveda is adapting to digital commerce

As traditional wisdom is converging with contemporary technology and changing consumer preferences, the entire Ayurveda industry is moving towards a new-age worldNew Delhi: The roots of Ayurveda trace back to 5000 years in India. It is an ancient medical...

Myntra onboards Victoria’s Secret Beauty in association with Apparel Group

To begin with, Victoria’s Secret will offer over 300 options on Myntra, covering segments like mist and lotions, body care, perfumes, bags and walletsBengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio by adding Victoria's Secret Beauty...

Fashion retail house Brand Studio Lifestyle forays into the Middle East

This marks the first step in BSL’s global expansion plan and its portfolio will now be available for consumers across UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman Bengaluru: Bengaluru-based fashion brand house Brand Studio Lifestyle (BSL)  has expanded into the Middle...

Myntra crosses 75 million mark in new app users

Myntra has also experienced a 70% year-over-year (YoY) surge in the direct-to-consumer (D2C) sector during the last quarter Bengaluru: E-commerce platform Myntra has recorded about 75 million new app users in 2023 with its customer base growing by 100% year over...

How e-commerce brands use visual search

E-commerce players across the globe are reaping tangible benefits by offering visual search to their customers New Delhi: AI-powered visual searches have gained immense popularity in the e-commerce sector. ViSenze, a Singapore-based AI-powered visual search and recommendation platform, processed over...

Commerce ministry inks MoU with Amazon to leverage ‘Districts as Export Hubs’ initiative

The capacity building session will allow MSMEs to learn about imaging, digital cataloguing of their products, tax advisory amongst othersNew Delhi: The commerce ministry on Thursday said it has inked an agreement with US-based Amazon to provide training to...
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Hong’s kitchen opens new outlet at Delhi’s Rohini

Hong’s Kitchen embarked on its presence in Delhi’s Unity One Mall located at CBD Shahdara and Omaxe Chowk in...
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