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Cine Star Mahesh Babu launches his apparel brand, 'The Humbl Co.’, on Myntra

Cine Star Mahesh Babu launches his apparel brand, ‘The Humbl Co.’,...

'The Humbl Co.', a menswear brand launched last year by actor Mahesh Babu, announces its launch on Myntra. A...
Winter Wear Market: Indian fashion retail’s hottest sector

Winter Wear Market: Indian fashion retail’s hottest sector

Winter wear in India has come a long way from its humble roots as a functional category. As financial...
Myntra registers 50 pc rise in end of season sale

Myntra registers 50 pc rise in end of season sale

Myntra, the Flipkart-owned e-commerce platform, on Thursday announced that the 11th edition of its flagship 'end of season' sale...
Myntra’s End of Reason Sale sells 3.3 million products on Day 1; registers 67 pc rise in orders over last year

Myntra’s End of Reason Sale sells 3.3 million products on Day...

The 11th edition of Myntra’s flagship End of Reason Sale, got off to a flying start, with the company...
Price points pave way to influencers to draw customers

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into...
15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into...
India Fashion Forum turns 20, set to unveil new, innovative format

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th...
Myntra enters into luxury segment; launches luxury fashion brand, Pernia’s POP-UP SHOP

Myntra enters into luxury segment; launches luxury fashion brand, Pernia’s POP-UP...

Myntra has announced the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive...

Fashion accessory brand Ceriz works to elevate the style quotient of...

Accessorising has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India...