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Myntra Fashion

Myntra records 390 mn customer visits during Big Fashion Festival 2024

During the sale, Myntra recorded over 1.5 million new customers, with over 80% coming from non-metrosBengaluru: Fashion and lifestyle e-commerce platform Myntra’s festive sale event, Big Fashion Festival (BFF) has recorded a total of 390 million customer visits, according...

Myntra BFF expects 1.6 fold increase in traffic over BAU

Myntra's Big Fashion Festival (BFF) sale event is set to kick off on 26 September, with early access available for Myntra Insiders starting 25 SeptemberBengaluru: Fashion and lifestyle e-commerce platform Myntra is expecting to witness a traffic jump of...

India key lifestyle destination for global brands; 90% of top 50 brands active: Study

Global fashion brands in India have demonstrated robust growth, seeing a 20 per cent uptick year-on-year over 2018–23 and about 50 per cent of global brands have over $30 million revenue in IndiaNew Delhi: India is emerging as a...

Myntra launches Beauty Edit of its Rising Stars programme

As a part of this programme, the company is planning to onboard around 500 direct-to-consumer (D2C) brands by the end of the yearBengaluru: Fashion and lifestyle e-commerce platform Myntra has launched the Beauty Edit of Myntra Rising Stars programme...

Myntra forays into gifting category

The e-tailer will offer more than 70,000 options from over 100 brands, across 50 categories Bengaluru: Fashion and lifestyle e-commerce platform Myntra is set to expand into the gifting category with a selection of more than 70,000 options from over 100 brands,...

Myntra integrates reward points from multiple banks and brands with Twid

The collaboration allowed customers to leverage loyalty and reward points from various banks and brands, including Intermiles, Payback (now Zillion), TimesPoint, and debit/credit card programsBengaluru: Fashion and lifestyle e-commerce platform Myntra has partnered with rewards-based payment network Twid to...

Myntra expects 20 million users to visit platform during sale

The platform expects 1.35 million new customers to shop during the 20th edition of End of Reason SaleNew Delhi: Fashion and lifestyle e-commerce platform Myntra on Wednesday said it anticipates 20 million users to visit the platform during its...

Myntra to sell Victoria’s Secret’s online in India

By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketingNew Delhi: Global fashion and lifestyle conglomerate Apparel Group has partnered with Myntra to expand the presence of Victoria's Secret products in Indian markets, a press...

Nautica India onboards Ayushmann Khurrana as brand ambassador

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra has onboarded Bollywood actor Ayushmann Khurrana as the brand ambassador for the American lifestyle brand, Nautica in India, the e-tailer...

Myntra Rising Stars programme onboards Urban Monkey

Urban Monkey will offer over 170 styles on Myntra, across categories like apparel and accessories Bengaluru: E-commerce marketplace Myntra’s Rising Stars, an initiative aimed at boosting made-in-India direct to consumer (D2C) brands, has onboarded streetwear brand Urban Monkey, the e-tailer said...
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A titan who cared about making India better: industry captains mourn Ratan Tata’s demise

Tata, 86, breathed his last at a Mumbai hospital at 11.30 pm on Wednesday. He had been admitted to...
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