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Myntra partners with Simpl to offer 1-tap checkout convenience for consumers

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The integration will help Myntra to improve conversions for merchants and bring convenience for customers 

Bengaluru: Fashion e-commerce platform Myntra has partnered with checkout network Simpl to offer the 1-tap checkout convenience to its customers, the company said in a press release on Wednesday.

Launched during the Myntra Big Fashion Festival, Simpl’s 1-tap pay will help Myntra to improve conversions for merchants and bring convenience for customers as well as will play a key role in redefining the customer experience, particularly from a convenience standpoint.

“To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-tap checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country,” said Santosh Kevlani, vice president, banking, payments and cards at Myntra.

This is Simpl’s first integration with an e-commerce marketplace.

“In our endeavour to empower millions of customers and small, medium and large merchants including D2C brands across the country, we are delighted to join hands with Myntra as we bring an added convenience of Simpl’s 1-tap this festive season,” said Nitya Sharma, founder of Simpl.

Currently, over 26,000 merchants across the country opt for Simpl’s checkout options. 

Myntra has over 23 lakh styles from more than 6,000 domestic and international brands, spanning across categories like fashion, beauty, and lifestyle, including home, luggage, travel and accessories, watches and wearables.

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