Myntra beauty
Fashion & Lifestyle
Myntra Big Fashion Festival witnesses 460 million customer visits
The fourth edition of the BFF which ended on 18 October offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition
Bengaluru: Fashion e-commerce platform Myntra's festive fashion event Big Fashion...
E-Commerce
Myntra expects 8 million customers to shop during Big Fashion Festival
During the Big Fashion Festival Myntra will offer over 23 lakh styles from more than 6000 brands. Over 5 lakh new styles have been added from brands that are popular among non-metro customers
Bengaluru: Fashion e-commerce platform Myntra is expecting 8...
E-Commerce
Myntra launches AI-powered interactive chatbot for customised suggestions
Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...
E-Commerce
Myntra’s home category records a 50% YoY growth
Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter
Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...
Fashion & Lifestyle
Myntra launches Starbucks’ signature merchandise on its platform
Myntra will offer over 60 SKUs across products including Starbucks’ signature coffee mugs, bottles, flasks, coffee press machines and coasters at a price range between Rs 699 and Rs 2,299
Bengaluru: Fashion e-commerce platform Myntra has launched multinational coffeehouse chain Starbucks’...
Fashion & Lifestyle
Myntra records close to 100% growth in premium ethnicwear
The premium ethnic wear segment on Myntra registered 2X growth in the last year, with nearly 60% of the contribution coming from metro cities and tier 1 cities
Bengaluru: Fashion e-commerce platform Myntra has witnessed close to 100% growth over the...
Fashion & Lifestyle
Myntra onboards British fashion brand Oasis
Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins
Bengaluru: Fashion e-commerce platform Myntra has on-boarded British womenswear brand Oasis,...
Fashion & Lifestyle
Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands
Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home
Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...
Fashion & Lifestyle
Myntra’s 18th end of reason sale (EORS) records 50% new customer growth
While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros
Bengaluru: Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...
Fashion & Lifestyle
Myntra launches MyFashionGPT powered by ChatGPT
The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speechBengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...
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Latest News
Skechers opens 21st store in Gujarat
Located at Shyamal Crossing, Ahmedabad, the latest store is the retailer’s 21st storeNew Delhi: California-based footwear retailer Skechers has...
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