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Myntra onboards British fashion brand Oasis

Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins Bengaluru: Fashion e-commerce platform Myntra has on-boarded British womenswear brand Oasis,...

Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands

Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros Bengaluru:  Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...

Myntra launches MyFashionGPT powered by ChatGPT

The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speechBengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...

How beauty industry is using tech to transform experience

How beauty and personal care biggies are turning to technology to offer delightful, personalised and sustainable solutions and experiences and what’s driving this shift Bengaluru: Flipkart is launching a virtual try-on feature for beauty products. The Tata Group is planning...

Myntra onboards American cosmetics brand NYX Professional Makeup

To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS), while also activating its social commerce propositions, M-Live and Myntra Studio Bengaluru: Fashion e-commerce company Myntra has on-boarded American cosmetic brand...

Myntra introduces the Vernacular Search feature in 11 languages

Users will be able to search for products on Myntra in 10 regional languages other than Hindi. These include Telugu, Kannada, Bangla, Tamil, Malayalam, Marathi, Gujarati, Odia, Punjabi, and Assamese Bengaluru: Fashion e-commerce platform Myntra has introduced the vernacular search feature...

What’s behind the beauty retail boom in India?

The rise of D2C brands, technological innovations, and changes in consumer lifestyle and awareness are all leading to the makeover of the beauty and personal care market in India Bengaluru: Nykaa opened 45 offline stores in 2022, taking its total store...

Myntra brings UK-based menswear brand boohooMAN to India

The brand will be housed under a dedicated online brand store (OBS) on MyntraBengaluru: boohooMAN, a clothing and accessories brand for men has initiated its foray into the Indian market in association with Myntra, the e-tailer announced in a...

Myntra ropes in Bollywood actor Anushka Sharma as Brand Ambassador

The new brand ambassador of Myntra beauty, Anushka Sharma has been featured in Myntra's new ad film Bengaluru: Myntra has signed Bollywood actor Anushka Sharma as its brand ambassador for its ‘beauty’ category. The brand has rolled out an ad film...
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Global IT Outage: Various Indian retailers also hit with glitches

While some companies did face disruptions, others have denied any major hindrances in their operations.New Delhi: From disruptions at...
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