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Aditya Birla Fashion and Retail (ABFRL)

Fashion & Lifestyle

ABFRL’s Style Up opens 3rd store in Bengaluru

Anagha R Ratna -
Located at Jayaprakash Nagar, the new Style Up store marks the 29th location across the country Bengaluru: Aditya Birla Fashion and Retail Ltd’s (ABFRL) fashion retail store chain Style Up has opened its third store in Bengaluru, a company official...
Fashion & Lifestyle

ABFRL’s Tasva enters Kolkata

Anagha R Ratna -
The new store is located at Woodburn Park, Elgin Road, Kolkata Bengaluru: Continuing its expansion spree, ethnic menswear brand Tasva has entered Kolkata with the launch of its new store located at Woodburn Park, Elgin Road, a company official wrote on...
Fashion & Lifestyle

ABFRL to demerge Madura business into separate listed entity

PTI -
After the proposed demerger, ABFRL will raise growth capital within 12 months to strengthen its balance sheet and pursue the large growth opportunity New Delhi: Aditya Birla Fashion and Retail Ltd (ABFRL) on Monday announced to demerge its fast fashion...
Fashion & Lifestyle

Louis Philippe and Van Heusen open new stores in Qatar

Indiaretailing Bureau -
The brands have opened two flagship stores situated on the first floor of Mall of Qatar Bengaluru: Louis Philippe and Van Heusen, fashion brands owned by Indian conglomerate Aditya Birla Group, have broadened their international presence with the launch of new...
Fashion & Lifestyle

Tasva COO Dhruv Kaura joins Reliance Retail

Shiv Joshi -
Dhruv Kaura is the new vice president of Trends Footwear, Reliance Retail’s footwear business in the country New Delhi: Dhruv Kaura, Chief Operating Officer of Aditya Birla Fashion and Retail (ABFRL) Ltd.’s ethnic wear brand Tasva, has joined Reliance Retail,...
Fashion & Lifestyle

Recovery only after Q2 FY2025: Retailers

Shiv Joshi -
While retailers are hopeful festivals may spark some demand, they expect the slowdown to end only after September 2024 i.e. Q2 FY 2025 New Delhi: A rebound for retail businesses in India—which is currently reeling under a substantial slowdown—could only...
Fashion & Lifestyle

Van Heusen collaborates with Hungama’s Heftyverse

Indiaretailing Bureau -
The move is aimed at driving platform adoption, enhancing user engagement, and encouraging e-commerce transactions Bengaluru: Van Heusen, a fashion brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has joined forces with digital entertainment company Hungama’s Heftyverse to elevate the...
Fashion & Lifestyle

Tasva ABFRL COO Dhruv Kaura moves on

Indiaretailing Bureau -
Kaura joined ABFRL in May 2022 and has been involved in building Tasva’s go-to-market strategy New Delhi: Dhruv Kaura, the chief operating officer of Tasva ethnic wear brand at Aditya Birla Fashion and Retail (ABFRL) Ltd., has decided to move...
Fashion & Lifestyle

ABFRL launches American Eagle outlet in Kerala

Anagha R Ratna -
The new store is located at Lulu Mall, Akkulam Bridge, Thiruvananthapuram Bengaluru: Clothing and accessories retailer American Eagle has launched its new store in Kerala, an industry official wrote on social media. The store is located at Lulu Mall, Akkulam...
Fashion & Lifestyle

French luxury brand Christian Louboutin partners with ABFRL

Indiaretailing Bureau -
The partnership envisages the transfer of the current Indian business of the Christian Louboutin to a newly incorporated subsidiary of ABFRL where the partners will hold an equal stake Bengaluru: French luxury label Christian Louboutin has entered into a joint venture...
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The Role of Mixed Reality (MR)  in Retail

A look at the different use cases of Mixed Reality (MR) in Retail and how this emerging technology possesses...
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