sportswear

Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the yearBengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...

The new Decathlon store is spread across 13,000 sq. ft. of retail space and is located at Marina Mall, Old Mahabalipuram Road, Egattur, Chennai Bengaluru: French sporting goods brand Decathlon said it has launched a new store in Chennai spanning around...

Abhishek Ganguly left Puma to start Agilitas Sports, a sportswear and Athleisure solutions platform. The company has now bought Mochiko, the country's largest sports footwear manufacturer, for an undisclosed amountNew Delhi: Agilitas Sports, co-founded by former Puma India &...

Situated at Nexus Mall, Koramangala, the new outlet is the 15th Decathlon store in Bengaluru Bengaluru: French sporting goods brand Decathlon has launched a large format store in Bengaluru at Nexus Malls, a mall official wrote on social media. Situated at...

Ranveer Singh will be seen inspiring the audience to elevate their active lifestyle while being in style with Lavie Sport's range of products such as backpacks, duffle bags, briefcases, and other accessories like wallets and slings Mumbai: Bagzone Lifestyle Pvt. Ltd.,...

Apart from cricket, Dhoni has also generated substantial earnings through his business ventures spanning from fashion and fitness to hotel and aerospaceBengaluru: Mahendra Singh Dhoni, a legendary Indian cricketer and former captain of the Indian national team, has etched...

65% of Decathlon’s product portfolio sold in India is made here, 65% of Decathlon’s portfolio sold in the country is made here and the sports retailer manufactured over 100 million quantities across different segments in India in the past...

By Karan NangiaThe environmental and social cost of the fashion industry has compelled brands to rethink fast fashion and stress on the need for more sustainable business models and practices. The latest brand to have joined the club is...

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...