sportswear

By Karan NangiaThe environmental and social cost of the fashion industry has compelled brands to rethink fast fashion and stress on the need for more sustainable business models and practices. The latest brand to have joined the club is...

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. This week, the spotlight is on Abhishek GangulyMumbai: No business can survive for long without a vision; even if it...

Italian brand, Lotto has its physical retail footprint in seventeen states across IndiaNew Delhi: Italian sports equipment manufacturer, Lotto opens its latest store in Mansa, Punjab. This is the brand’s 35th store opening of the year through Sports Station...

Spread across two floors with a retail footprint of 6,800 Sq. ft, the store features a combination of digital innovation, enhanced shopper experiences and the best of the brand’s offeringsNew Delhi: International sportswear brand Adidas has launched its largest flagship...

Myntra has recently kicked off a category focused campaign showcasing its depth and range of sports apparel and footwear. The fashion major has created a one stop destination for sports attire – a curated selection of apparel, footwear and...

Sportswear brand PUMA has extended its award winning retail concept 'Forever Faster' to New Delhi. The store -- spread over three floors and covering an area of 4,800 sq.ft in the Capital's South Extension Part 1 market -- imbibes...