Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top selling brands online as well offline.
- Tags
- Abhishek Ganguly
- Anushka Sharma
- Digital marketing
- Digital-First
- fashion and lifestyle
- Fashion brand
- IndiaRetailing
- influencer marketing
- IR Studio
- Kareena Kapoor
- Kareena Kapoor Khan
- Kareena Kapoor Puma
- Puma
- Puma Anushka Sharma
- Puma India
- Puma IndiaRetailing
- Puma Sports India
- Puma sportswear
- social media marketing
- sportswear
- Virat Kohli
- Virat Kohli Puma
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