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Shipra Srivastava

Croma: Pioneering new age retailing in India

A report by Deloitte titled ‘India Matters: Winning in Growth Markets’ highlights that India is likely to emerge as the world’s largest middle-class consumer...

Aéropostale eyes Rs 500 crore revenue in next four years

New York based casual apparel brand Aéropostale has recently got its first Indian address by opening its maiden store in the capital city Delhi...

French luxury lifestyle brand Longchamp eyes India's Tier II market

French luxury lifestyle brand Longchamp is a new entrant in India’s evolving luxury market and has recently set shop in DLF Emporio, New Delhi....

Me N Moms: A homegrown Rs 200 crore empire

Conceived in the year 1994 by first generation entrepreneur Naresh Khattar Me N Moms has one aim – to make parenting a joyful journey....

Zopo Mobile launches new smartphone Speed 8

After Xiaomi, Oppo and several other Chinese smartphone manufacturers, Zopo entered Indian smartphone market in August last year. Recently, the company has introduced a...

AM:PM: A fashion label competing with mass brands

Ankur and Priyanka Modi, a truly dynamic team have propelled their label AM:PM into a serious fashion force. This fashion label has an extensive...

Lacoste: Looking beyond men's fashion

Lacoste was among the very first international brands to enter the Indian market, during a time when building a brand in the affordable luxury...

Biotique forays into baby and kids range with Disney

Biotique, one of the leading players in ayurvedic personal care category, has entered into a character based licensing arrangement with Disney India to mark...

QSR Carl's Jr. thinks out of the menu, wants to take over India

Growing disposable incomes, increase in the number of nuclear families, rise in women entering the workforce, food chains encouraging affordable eating, and technological innovations are...

Mobmerry: A personalized m-commerce experience

Mobmerry is a lifestyle product discovery and mobile commerce platform for consumers and offline retailers. For consumers, there is no personalized way for consumers...

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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...