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Product Innovation: Reebok introduces Zig Kinetica Concept_Type1 sneaker built for energy amplification

Product Innovation: Reebok introduces Zig Kinetica Concept_Type1 sneaker built for energy...

Global fitness brand Reebok introduced debut Zig Kinetica model – the Zig Kinetica Concept_Type1 - the brand’s newest lifestyle...
Reebok unifies under one logo, one wordmark

Reebok unifies under one logo, one wordmark

Reebok on Thursday announced that it will unify under one brand logo and wordmark, beginning next year.It said that...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary Boost™ technology to form the all-new Instapump Fury Boost™

Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary...

Reebok and Adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
adidas elevates India head Dave Thomas, assigns him to look emerging markets

adidas elevates India head Dave Thomas, assigns him to look emerging...

German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging...
BFL Brand Folio introduces American tennis footwear brand 'K-Swiss' in India

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands...
Puma pips rivals, becomes top sportswear brand in India

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals...
adidas calls for stable import duty rates in India

adidas calls for stable import duty rates in India

German sportswear and accessories major adidas on Tuesday sought stable import duty rates in India, saying it would help...
Reebok bets big on knitwear

Reebok bets big on knitwear

The increasing trend of casual and sportswear along with the modern consumers’ growing interest in exercise, outdoor activities and...