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East India emerges as epicenter of modern retail activity

While India’s long term growth outlook remains intact, there is no denying the ongoing volatility in the market at this time. Across the industry sectors, 2019 has been a year of uncertainty and vulnerability due to the rise of...

Product Innovation: Reebok introduces Zig Kinetica Concept_Type1 sneaker built for energy amplification

Global fitness brand Reebok introduced debut Zig Kinetica model – the Zig Kinetica Concept_Type1 - the brand’s newest lifestyle sneaker built for energy amplification.With an unexpected zig zag sole designed for energy return and a fashion upper designed by...

Reebok unifies under one logo, one wordmark

Reebok on Thursday announced that it will unify under one brand logo and wordmark, beginning next year.It said that it will leverage its most recognisable and distinguished assets - the Vector logo and 'drop-R' wordmark.The wordmark and logo will...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Reebok and Adidas tap the iconic Instapump Fury and Adidas’ revolutionary Boost™ technology to form the all-new Instapump Fury Boost™

Reebok and Adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of Adidas’ exclusive Boost™ technology to create the Instapump Fury Boost™ – a sneaker that will redefine the sneaker industry.Born in...

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

adidas elevates India head Dave Thomas, assigns him to look emerging markets

German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging markets as part of its top-level reshuffle, said an official. Thomas' new assignment would be effective from April 1 and...

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales.Puma, the third-largest sportswear manufacturer in the world, has...

adidas calls for stable import duty rates in India

German sportswear and accessories major adidas on Tuesday sought stable import duty rates in India, saying it would help in having more faith in the market as frequent changes in tariff hamper investment planning.According to a PTI report: The...
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Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle

The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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