Marketing strategy
E-Commerce
Unifying online/offline customers data key for effective retail marketing strategy: Surbhi Juneja, WebEngage
Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country
New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....
In Focus
Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram
The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram
Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...
Marketing
Vegas Mall organises 11th Dwarka Half Marathon and Charity Run
The initiative, organized in partnership with Organic India, was held on account of World Earth Day
New Delhi: Vegas Mall, along with natural products brand Organic India, had organised the 11th edition of the Dwarka Half Marathon and Charity Run on...
Latest News
Vegas Mall organises a culturally scintillating fest – Utsav-Colours of Harvest
Utsav-Colors of Harvest by Vegas Mall was organised to showcase seven Indian state dances
New Delhi: Vegas Mall over the weekend organised Utsav-Colours of Harvest, a multi-cultural dance festival.
On Saturday, the mall in Dwarka, that is home to H&M, Adidas...
Retail
Paytm provides 'e-payments' to Industrybuying
Mobile wallet and e-commerce company Paytm has tied up with B2B online platform Industrybuying.com in order to simplify the latter's transaction processes and cut down on the overall transaction time.
The tie-up is in tandem with Industrybuying's product and marketing...
Beauty & Wellness
Headline: Korean and Japanese Skin Care Brands Capture the Indian Market
Intro: Innisfree and Spawake are Korean and Japanese skin care brands that offer the Indian consumer a peek into those cultures. With a considerable presence in the country, Doyoul Lee, Managing Director, Innisfree India and Nomura San, Director &...
Shopping Centres
India’s hottestemerging retail destinations revealed
For the holistic growth of the retail industry, we need new international brands to foray in India. We also need the national brands, or the already established international brands, to reach out the discerning customers of tier-III and -IV...
Retail
Re-Crafting Luxury!
Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through ethos of high quality, ecological values and personalised service. Hidesign has established its name through its iconic leather brand...
Retail
The Swan's got swag
American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year.Not so long...
Retail
Struggling with your digital marketing strategy? Get these 5 fixers!
Technology and consumer behaviour are changing the world faster and further than at any point in human history. India is witnessing tremendous changes in the digital space, with Facebook users increasing at a rapid pace, and internet access getting...
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Latest News
Apparel Group signs multi-brand agreement with Marquee Brands
The agreement covers bringing five of Marquee's renowned brands—BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart—to...
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