Marketing strategy

By how much has the consumer’s pocket been impacted by the economic crisis? This is a question that has been troubling consumer goods manufacturers and retailers over the past few months. Thoughts on how to emerge from the crisis...

With a US$200 billion retail market being open to foreign direct investment, India is seeing a plethora of foreign brands entering the country. The Rs 2,000 crore footwear market in India seems to be attracting a lot many foreign...

Daily Bread, a wholly owned subsidiary of Britannia Industries Ltd, plans to expand its franchisees and master franchisees in major cities across the country. As part of the plan, the company has tied up with the Franchise India...

State-run BSNL is looking for tie-ups with big retail chains in the country to sell its products and services under an aggressive marketing strategy.The company is inviting proposals from interested retail chains directly or through consortium to sell BSNL’s...

Aspri Spirits Pvt Ltd, which distributes Amarula — a premium fruit based cream liquor brand from South Africa-based Distell Group, has launched the brand in Delhi. The company is very aggressive with its expansion in India and is planning...

“In today's scenario, companies are generally re-looking at their marketing strategy and driving consumer demand. However, the most critical aspect is re-engineering the product itself. I firmly believe that if companies have profitable expansion plans, the resources are available,"...

Tokyo-based Toto Limited, one of the largest global manufacturers of sanitary ware and bath fittings, plans to open 12 exclusive outlets in India by March 2008. The company, already operating a showroom each in Hyderabad and Ahmedabad, opened its...