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Marketing strategy

Survival of the fittest

By how much has the consumer’s pocket been impacted by the economic crisis? This is a question that has been troubling consumer goods manufacturers and retailers over the past few months. Thoughts on how to emerge from the crisis...

The next big thing for corporate retailers

With a US$200 billion retail market being open to foreign direct investment, India is seeing a plethora of foreign brands entering the country. The Rs 2,000 crore footwear market in India seems to be attracting a lot many foreign...

Daily Bread explores more franchise options

Daily Bread, a wholly owned subsidiary of Britannia Industries Ltd, plans to expand its franchisees and master franchisees in major cities across the country. As part of the plan, the company has tied up with the Franchise India...

BSNL to tie-up with retail chains

State-run BSNL is looking for tie-ups with big retail chains in the country to sell its products and services under an aggressive marketing strategy.The company is inviting proposals from interested retail chains directly or through consortium to sell BSNL’s...

We are trying to reach every single consumer in India: MD, Distell Group

Aspri Spirits Pvt Ltd, which distributes Amarula — a premium fruit based cream liquor brand from South Africa-based Distell Group, has launched the brand in Delhi. The company is very aggressive with its expansion in India and is planning...

IFF ’09 decodes surviving formula in slowdown

“In today's scenario, companies are generally re-looking at their marketing strategy and driving consumer demand. However, the most critical aspect is re-engineering the product itself. I firmly believe that if companies have profitable expansion plans, the resources are available,"...

Toto opens in Kochi today

Tokyo-based Toto Limited, one of the largest global manufacturers of sanitary ware and bath fittings, plans to open 12 exclusive outlets in India by March 2008. The company, already operating a showroom each in Hyderabad and Ahmedabad, opened its...

Retailers opt for new marketing strategies

Increasing competition is forcing retail chains in India to strengthen their brands. As a post Bharti-Wal Mart JV impact, all major brands like Pantaloon, Shopper's Stop, Ebony, and Trent, have increased their marketing budgets, and are devising innovative marketing...
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Latest News

Budget 2024: Jewellery sector welcomes custom duty reduction on precious metals

The reduction in duties will bring down input costs, increase value addition, promote export competitiveness and boost domestic manufacturing New...
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