Marketing strategy
Fashion & Lifestyle
Designers hitching onto the Brand band
In recent times, India’s fashion scene has expanded to include several new fashion weeks. Last year alone, we witnessed the country’s first ever Men’s Fashion Week and similar small-scale dos in Kolkata, Bangalore and Hyderabad, besides the big ones...
Beauty & Wellness
HUL to take P&G’s ‘Olay’ head on
Hindustan Unilever, India's largest FMCG goods company, is moving beyond mass products as the company is planning to focus on the niche, a segment where rivals are getting increasingly competitive. HUL is set to take Procter & Gamble's anti-ageing...
Retail
Wills Lifestyle opens six new stores
Fashion and lifestyle brand Wills Lifestyle is in an expansion mode. The brand has recently opened stores in Amritsar, Guwahati, Nashik, Vizag, Bhopal and Mangalore.With the opening of the six new stores, the brand now has 65 outlets in...
Progressive Grocer
More From Less
Loss leading has long been used by many global retailers as a strategy to boost sales inside the store and clear stocks. But is this a successful strategy or can it be detrimental to retailers (and to the industry...
Beauty & Wellness
Wipro expands its personal care product portfolio
Wipro Consumer Care and Lighting (WCCL) has launched a new range of skincare products, which will expand the company's personal care portfolio for its flagship brand Santoor. With the launch of the Santoor Enhance range, the company now has...
Retail
‘PriceTrac helps online retailers make intelligent pricing decisions’
PriceTrac technology, offered by Mumbai-based Ugam Solutions, enables online retailers to develop a proactive pricing strategy for specific items and improve margins. In conversation with Gaurav Kumar of IndiaRetailing.com, David Schoenfeld, VP, Sales and Marketing, Ugam Interactive Solutions, the...
Progressive Grocer
Growth at a Rapid Clip
I’ve spent an inordinate amount of my career working on coupons and couponing, and while I have plenty to show for it in terms of patents, accomplishments, bonuses and press coverage, I used to feel I spent too much...
Retail
Grooming Indian men
French menswear brand Celio debuted in India in January 2009. While keeping its range nominal, Celio has done a decent business in its debut year itself. Rajat Luthra, CEO of Celio Future Fashion Ltd, shares his views on the...
Retail
Discounted e-tailing
At the end of the day, it is all about money! To tap the potential that the statement offers, 99labels.com was established to attract the Indian consumer who love 'discounts'. 99labels is an innovative discount-oriented e-tailing website offering event...
Retail
Papa John’s big plans
In an effort to further enhance its pan-India presence, the US-based delivery pizza restaurant chain, Papa John's is planning to open 10 more Papa John's outlets by the end of current quarter (April-June 2010).In an exclusive interview with IndiaRetailing,...
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Latest News
Femtech is gaining recognition across demographics in India: Deep Bajaj, founder, Sirona
Deep Bajaj, founder of Sirona, sheds light on the business model, plans and how it caters to the Indian...
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