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Struggling with your digital marketing strategy? Get these 5 fixers!

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Technology and consumer behaviour are changing the world faster and further than at any point in human history. India is witnessing tremendous changes in the digital space, with Facebook users increasing at a rapid pace, and internet access getting a real boost through introduction of 3G and 4G. These changes are having a profound impact on business and brands.
Today, brands can no longer operate in the traditional manner; the one way communication route is becoming ineffective. Modern consumers prefer engagement, and real time interaction, and the digital space is providing just that desired platform. However, marketers and businesses are facing major challenges in order to adapt to this rapid transformation. There is a dire need for knowledge sharing in this new evolving field.
Designed for retailers aiming to increase key metrics through smart use of customer centric digital and mobile marketing initiatives, the 12th edition of India Retail Forum will feature an inspiring and not-to-be-missed KNOWLEDGE SERIES with global digital marketing guru Michael Leander on September 14, 2015. Through a five-point strategy, Leander will help retailers optimise their digital marketing strategies to acquire more customers, retain them and subsequently earn a larger share of wallet.

Click here to register for India Retail Forum 2015

With 20 years of vast experience in digital marketing, Leander is a veteran of multi-channel marketing. He has delivered talks and training on marketing in more than 40 countries on six continents. He is a channel agnostic “tell it as it is” Return on Marketing Investment focused individual with a passion for customer centricity.
A former top executive in public and private corporations, Leander now spends much of his time sharing his knowledge and ideas with audiences around the world. So far in more than 40 countries on six continents.
Some of the global brands trained by Leander include Samsung, IBM, Nestle, Unilever, and Americana.
About IRF
IRF’s tag line “Know Everything in Retail, Know Everyone in Retail” is well supported by the unique format and content, which is made possible by the outstanding quality of speakers and participants. Chaired by Krish Iyer, President & CEO, Walmart India, the two-day event encompasses KNOWLEDGE SERIES delivered by global experts, a power packed CONFERENCE, inspiring 18-minute SOLO (Stories, Opinions, Learnings, Outcomes) talks, a unique EXPOSITION and a glittering AWARDS evening that celebrates exceptional achievements in the industry.
This year, this annual event will bring together over 2,500 delegates, 150-plus distinguished speakers from around the world, 100-plus exhibitors of innovative products and services for the retail sector, and innumerable opportunities to tap this high potential market. The stellar line up of speakers include some of the most prominent and influential speakers from the retail industry, who are all set to outline the course of modern retailing in India with their path-breaking ideas at IRF.
Some of the key names among the close to 150 speakers at the event include: Philippe Nobile, MD, Javelin Group, Kabir Lumba (Managing Director, Lifestyle International Pvt. Ltd), D Shivakumar (Chairman & CEO, PepsiCo India Holdings, Govind Shrikhande (Customer Care Associate & Managing Director, Shoppers Stop Ltd), Amit Bahl (Head of Online Technology – Omni Channel, Future Group), Ganesh Subramanian (COO,, Rohit Chadda (Co-founder and MD,, Abhishek Ganguly (MD, Puma India), C K Venkatraman (CEO – Jewellery, Tanishq), among many other prominent names.
At IRF, with its stated mission of being a catalyst for profitable retail, technology will be featured in a stand-alone status as both a key challenge and facilitator for consumer-facing businesses. With this in mind, the inaugural edition of India Omnichannel Forum (IOF 2015) is being organised alongside IRF 2015, and will focus on Customer-Centric Commerce –Engage, Experience, Enable.
IOF 2015 is a tailored and one-of-its-kind technology forum for business owners, business leaders and technology teams to meet, engage and conceptualise the next-generation of consumer experiences. Enriching the quality and expanse of retail experiences across physical and digital worlds through intuitive consumer engagement and technology enablement is the vision of the India Omnichannel Forum. Mirroring this vision, this inaugural year’s theme will be ‘Consumer Centric Commerce’.
At IOF 2015, hear the accounts of brick-and-mortar retailing giants transitioning with new consumer behaviours, technology thinktanks laying out the hidden science of data and consumer behaviourial scientists telling you how the omni-channel customer can be made to behave – as you want him or her to.

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