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Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...

hummel’s in-store innovations elevate customer experience

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial...
Puma India partners with Dunzo for faster delivery on limited edition merchandise

Puma India partners with Dunzo for faster delivery on limited edition...

Puma India has unlocked Dunzo's real-time delivery promise to help users get their hands on one of the 150...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
Walmart partners with KIDBOX to deliver premium, personalized kids’ fashion to parents’ front doors

Walmart partners with KIDBOX to deliver premium, personalized kids’ fashion to...

Walmart has announced a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids, with the...
BFL Brand Folio introduces American tennis footwear brand 'K-Swiss' in India

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands...
Sportswear: Is it really worth the sweat for apparel players?

Sportswear: Is it really worth the sweat for apparel players?

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work...
Inside the Indian sportswear industry

Inside the Indian sportswear industry

India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled...
Puma pips rivals, becomes top sportswear brand in India

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals...
PV Sindhu signs approximately Rs 50 crore deal with Li Ning

PV Sindhu signs approximately Rs 50 crore deal with Li Ning

Olympic and World Championship silver medalist PV Sindhu has signed a whopping four-year sports sponsorship deal to the tune...