Tuesday, February 19, 2019
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PV Sindhu signs approximately Rs 50 crore deal with Li Ning

PV Sindhu signs approximately Rs 50 crore deal with Li Ning

Olympic and World Championship silver medalist PV Sindhu has signed a whopping four-year sports sponsorship deal to the tune...
Puma Shuffle makes its debut in India

Puma Shuffle makes its debut in India

Global sportswear brand Puma has launched Puma Shuffle, a street style weekend pop up space in Indiranagar, Bangalore on...
Inside the Indian sportswear industry

Inside the Indian sportswear industry

India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled...
Sportswear: Is it really worth the sweat for apparel players?

Sportswear: Is it really worth the sweat for apparel players?

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work...
Shopping Centre turnaround stories of the year

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country...
Adriana Lima joins the Puma family  

Adriana Lima joins the Puma family  

Puma, a global sports brand, has announced a long-term partnership with the international supermodel, Adriana Lima. She will be...
Amazon India announces ‘Amazon Freedom Sale’ from August 09-12

Amazon India announces ‘Amazon Freedom Sale’ from August 09-12

Amazon India is all set to celebrate the country’s spirit of independence with the ‘Amazon Freedom Sale’ from 12...
Jabong targets 80 pc sales growth in the new avatar of its Big Brand Sale

Jabong targets 80 pc sales growth in the new avatar of...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...
Virat Kohli launches his brand One8, in collaboration with PUMA

Virat Kohli launches his brand One8, in collaboration with PUMA

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of...