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CMOs in Fashion Retail: Designing successful marketing strategies to win consumers

Fashion Retail CMOs: Designing successful marketing strategies to win consumers

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it...
Who’s Who: Top 10 fashion retailers in India

Who’s Who: 10 Leaders of Fashion Retail

The fashion retail category continues to lead modern retail in India backed by the ever growing dreams of the...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into...
Alibaba Singles' Day sales jump 24.3 pc to US$ 38.3 bn, sets new record

Alibaba Singles’ Day sales jump 24.3 pc to US$ 38.3 bn,...

Setting a new record, Chinese e-commerce giant Alibaba has posted 24.3 percent jump in total sales to US$ 38.3...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
PUMA opens first tech-enabled experience store in Bengaluru

PUMA opens first tech-enabled experience store in Bengaluru

Global sportswear brand PUMA announced the launch of the its biggest and entirely redesigned flagship store in India. With...

Innovation, technology help Indian sports footwear market step into the future

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
Virat Kohli forays into kids category with PUMA one8

Virat Kohli forays into kids category with PUMA one8

India’s leading athlete Virat Kohli launched his first collection for kids with global sportswear brand PUMA. Catering to a...

PUMA’s new NYC flagship store seamlessly integrates technology, art and music...

Puma has opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New...