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PUMA opens first tech-enabled experience store in Bengaluru

PUMA opens first tech-enabled experience store in Bengaluru

Global sportswear brand PUMA announced the launch of the its biggest and entirely redesigned flagship store in India. With...

Innovation, technology help Indian sports footwear market step into the future

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
Virat Kohli forays into kids category with PUMA one8

Virat Kohli forays into kids category with PUMA one8

India’s leading athlete Virat Kohli launched his first collection for kids with global sportswear brand PUMA. Catering to a...

PUMA’s new NYC flagship store seamlessly integrates technology, art and music...

Puma has opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New...
IMAGES Retail Awards honour excellence in retail

IMAGES Retail Awards honour excellence in retail

The IMAGES Retail Awards (IRA 2019), which were held in Mumbai on August 26, 2019, celebrated some of India’s...

Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...

hummel’s in-store innovations elevate customer experience

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial...
Puma India partners with Dunzo for faster delivery on limited edition merchandise

Puma India partners with Dunzo for faster delivery on limited edition...

Puma India has unlocked Dunzo's real-time delivery promise to help users get their hands on one of the 150...