Marketing strategy
Fashion & Lifestyle
First Cry Plans to Open 400 Stores by 2017
A hybrid model has worked wonders for Firstcry.com, Asia’s largest online baby and kid’s store. Incepted in 2010, it has grown rapidly, both online and offline. With over 100 stores in its physical store network, the company plans to...
Retail
Indian Retail Trends & Prediction 2015
The wave of organised retail hit over a decade ago. Today, the retail scenario in India is grappling with the desired levels of profitability and returns. Despite heavy investment of time and capital during this long gestation period, the...
Fashion & Lifestyle
'Lycra fiber brings the garment back to its shape,' Paolo Briatore
Invista has led the global fashion industry with its technological edge in delivering a new era of comfort and shape to its consumers worldwide. With its iconic brand Lycra it has major plans for India. Images Business of Fashion...
Retail
Lee Cooper’s year on year growth is 30 per cent
Founded in London’s East End by Morris Cooper in 1908, Lee Cooper is the original British denim brand with an international appeal and a loyal fan base in over 100 countries worldwide.Known for its apparel and jeanswear collections, Lee...
Retail
Omni-channel retail: The future of the retail business
Staying relevant is vital for the continued success and profitability of a business. This relevance is being introduced into the retail business by an idea called ‘Omni-channel retail’. To understand the concept of omni-channel retail is to understand the...
Shopping Centres
The Next Generation of In-Mall Advertising
Gone are the days when simply advertising via newspapers, radio and television helped companies attract customers. With the Internet coming of age, marketing has evolved into an overall customer engagement activity. Due to the ever-increasing level of competition in...
Retail
“The telecom market in India is about Rs. 14,000 crore per month with a subscriber base of over 890 million.”
Tata Services Limited (TTL) is one of India’s leading mobile telecommunications service providers delivering mobile connectivity, content and services to over 70 million business and retail consumers across the country.Operating under the unified flagship brand name Tata Docomo, the...
Common
William Penn: The world of luxury fine writing instruments
William Penn is among the world’s biggest multi-brand retail chains for luxury writing instruments and accessories. The retail chain features over 20 well-known international brands such as Sheaffer, Caran d’Ache, Lapis Bard, Lamy, and Sailor to name a few....
Fashion & Lifestyle
Tommy Hilfiger announces Fall 2014 Global Advertising Campaign
The Tommy Hilfiger Group, has announced the launch of its Fall 2014 global advertising campaign La víe en rõpe. The Hilfigers, the beloved all-American family at the heart of the brand’s marketing strategy. They make the trek to Lake Tahoe, where...
Retail
“Retail Sector Can Become a Key Beneficiary of India’s Growth Story”
Please tell us about inception of SavemaxSavemax Wholesale, established in 2011, is relatively a new entrant in organised modern retail providing wide range of food items like fruits, vegetables and groceries, personal and home care products, home furnishing, sports...
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Latest News
Chandigarh witnessed impressive growth in home & kitchen sector on Amazon
The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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