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Marketing strategy

Making Product Photography As a part of core strategy

Ecommerce business is widening the market further and is reaching out to niche audiences and start-up firms. E-commerce sites are digital based, therefore correct use of images are highly essential for captivating consumer’s mind and choice. Inclusion of product...

This Swan’s got Swag

American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year. Not so long...

Viviana Mall becomes first Indian shopping centre to win ICSC award

Viviana Mall, Thane, which was awarded the trophy for 'IMAGES Most Admired Shopping Centre Marketing & Promotions of the Year: West India" at the IMAGES Shopping Centre Awards 2015 in May, has been acknowledged with Honoree ‘VIVA Best of...

Wagh Bakri extends its retail presence in Delhi

India's third largest packaged tea brand and leading tea exporter Wagh Bakri Tea Group has extended its retail presence in Delhi with the launch of its third tea lounge in South Delhi's, Greater Kailash-1 market area. The company plans...

"Technology serves enterprise to obtain utmost for brand activation services"

The brand activation of a product through marketing across multiple channels creates a lot of data base. However organising and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target...

What retailers want from EOSS?

End of season sale, or EOSS, fetches more footfall as well as a different set of new customers along with satiating the purchasing appetite of brands’ existing customer base. Shipra Srivastava spoke to retailers from different verticals to get...

FS Mini Klub: Big Dreams are Made of Lil Ones

Crafting clothes for new born, toddlers and kids is no child's play. FS Mini Klub is stitching together a whole new story in the kids wear space in India. Company Background FS Mini Klub is part of the parent company, First...

C. K KUMARAVEL

CEO and Co-founder Naturals C K Kumaravel was destined to be an entrepreneur with a difference. Born into a small town business family, his achievements as CEO & Co-founder of the Naturals salon chain -- recognised many times over in the...

Titan has an eye for retail!

Titan Eye Plus, the leading eye wear brand of India, has added another feather to its cap. With the launch of its all new collection for women, called Enigma, the brand has an expanding network of more than 300...

Tales & Stories Behind Kid's Denimwear

Abhay Shah, a man with a vision and dream to make kids denimwear market flourish in India, shares the fascinating tales about his brand Tales & Stories. The brand’s vision, mission and core values are a great source of...
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Latest News

Budget 2024: Jewellery sector welcomes custom duty reduction on precious metals

The reduction in duties will bring down input costs, increase value addition, promote export competitiveness and boost domestic manufacturing New...
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