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Indian market warms up to stylish sweatshirts and hoodies

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and...
CMOs in Fashion Retail: Designing successful marketing strategies to win consumers

Fashion Retail CMOs: Designing successful marketing strategies to win consumers

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it...
Men's Western Wear Market: Evolving rapidly in India

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more...

Denim at the forefront of the western wear revolution in India

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the...

Digital Mall of Asia: Redefining shopping experience in India

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with...
The changing preferences of men's denim in India

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last...
Lifestyle launches multiple windows that present summer inspirations like poolside, tropical prints or even rain

Lifestyle launches multiple windows that present summer inspirations like poolside, tropical...

Large format retailing venture from the Landmark Group, Lifestyle has recently launched a number of window concepts revolving around...

Indian fashion retail’s trendsetters

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer...
Celio launches its Paris Concept Store, country’s 1st Celio Club Store in Jayanagar, Bangalore

Celio launches its Paris Concept Store, country’s 1st Celio Club Store...

Founded in 1978, Celio is a French menswear brand that has become the leading men's ready-to-wear brand in Europe...