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Indian market warms up to stylish sweatshirts and hoodies

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...

Fashion Retail CMOs: Designing successful marketing strategies to win consumers

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to.One conceivable way that can...

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...

Denim at the forefront of the western wear revolution in India

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised the western wear market around the globe. In India too, while western wear was somewhat...

Digital Mall of Asia: Redefining shopping experience in India

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective.The conflict between online and physical stores is fading, as both the platforms have come...

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the new ‘trousers’ of choice for men around the world. It’s surprising though, how a simple...

Lifestyle launches multiple windows that present summer inspirations like poolside, tropical prints or even rain

Large format retailing venture from the Landmark Group, Lifestyle has recently launched a number of window concepts revolving around a central theme - summer and poolside.Linen, being an wardrobe essential in the summer, Lifestyle partners with linen brand Celio...

Indian fashion retail’s trendsetters

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs 53,06,400 crore (US$ 792 billion) in 2018 and is expected to reach Rs 1,50,68,300 crore...

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...

Celio launches its Paris Concept Store, country’s 1st Celio Club Store in Jayanagar, Bangalore

Founded in 1978, Celio is a French menswear brand that has become the leading men's ready-to-wear brand in Europe and many other parts of the world. Being headquartered in Paris, Celio focusses on menswear globally. In a bid to...
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FinTech major Intellect targets $30-35 million business with its new solutions by 2027

The new solutions launched are in the area of corporate procurement and accounts payable and are aimed at mid...
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