Saturday, October 19, 2019
Home Authors Posts by IMAGES Business of Fashion

IMAGES Business of Fashion

Avatar
1141 POSTS 0 COMMENTS

The Yoga Wear Industry: Fashion retail for the soul

Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled to the gills with Millennials...

Supersox taps fitness enthusiasts with performance wear socks, supergear socks

Launched in 2012 with a vision to offer the widest range of the best quality socks to Indian consumers of all ages, Supersox is...
Dynamics of the trousers segment in India

Dynamics of trousers segment in India

Since the advent of western wear in India, trousers have been an important wardrobe investment especially for men in India. While fit, cuts and...

Indian denim wear market growing at CAGR of 11 percent

With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice President, Fashion-Textile & Apparel and...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is...
Pepe Jeans: Working towards understanding young consumers

Pepe Jeans: Working towards understanding young consumers

There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with brands like Superdry, Calvin Klein...
The changing preferences of men's denim in India

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the...

Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than...

C9 Airwear: The quick ticket to fitness

Launched in 2015, C9 Airwear brings to the table a range of progressive seamless wear that promises to maximise flexibility, mobility and performance, while...