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IMAGES Business of Fashion

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Remembering Bhanu Athaiya

Remembering Bhanu Athaiya: “Costume designing is not the same as fashion...

In Bhanu Athaiya’s 2010 coffee table book, ‘The Art of Costume Design’, Attenborough commences his foreword saying: ‘It took me 17 long years to...
The Next Big Question: To be or not be sustainable

The Next Big Question: To be or not be sustainable

Even as fashion retail businesses have remained shut and balance sheets have been stressed due to unprecedented challenges led by the outbreak of COVID-19,...
Leveraging the power of data in e-commerce

Leveraging the power of data in e-commerce

The India Fashion Forum’s webinar, 'Leveraging the Power of Data in E-Commerce' explored ways of efficiently turning insights and trends in the current environment...
Retail sector responds to COVID-19 with innovative fashion

Retail sector responds to COVID-19 with innovative fashion

The outbreak of the COVID-19 pandemic continues to reform the retail sector, which is adjusting to the ‘new normal’, creating a need for items that...
Digital customer experience for future-fit fashion retail

Digital customer experience for future-fit fashion retail

The India Fashion Forum’s virtual roundtable, ‘Digital Customer Experience For Future-Fit Fashion Retail’ powered by Istituto Marangoni highlighted the role of technology in transforming...
D2C innerwear brand Almo launched in India

D2C innerwear brand Almo launched in India

In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for...
Ayesha Accessories projects 300-400 pc increase in sales through e-commerce

Ayesha Accessories projects 300-400 pc increase in sales through e-commerce

Although shopping centres are finally reopening after a nationwide lockdown was announced on March 23, 2020, visiting malls is going to be a very...
Pandemic has altered consumer psyche permanently

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm...
The Australian wool industry during COVID-19

The Australian wool industry during COVID-19

Amidst the temporal cessation of production, manufacturing and retail brick-and-mortar activity, there’s no denying that the COVID-19 virus has blanketed all levels of the...
Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe Jeans

Marketing strategies will be socially oriented, digitally focused in COVID times:...

With the government partially lifting the lockdown with conditional relaxation in selected states, businesses are feeling optimistic. While essential items continue to remain a...