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Jackets: Exploring an emerging market

Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times gone by, modern jackets are...

Brand Ethnicity: A unique blend of vintage and new age

In a tête-à-tête with Ameet Panchal, Director, Ethnicity, IMAGES Fashion Bureau discovers all about the evolution of the ethnic wear market in India and...

Market Analysis: Ethnic Wear in India

The Indian ethnic wear segment is metamorphosing at a breakneck. With increased acceptance and immense innovations by brands in this segment, this market in...

The changing paradigm of women’s ethnic wear in India

India boasts of a rich and ancient textile and clothing heritage that has continued to evolve through time. While the nation is taking big...

Western wear market makes up India’s new social fabric

Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style...

The Yoga Wear Industry: Fashion retail for the soul

Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled to the gills with Millennials...

Supersox taps fitness enthusiasts with performance wear socks, supergear socks

Launched in 2012 with a vision to offer the widest range of the best quality socks to Indian consumers of all ages, Supersox is...
Dynamics of the trousers segment in India

Dynamics of trousers segment in India

Since the advent of western wear in India, trousers have been an important wardrobe investment especially for men in India. While fit, cuts and...

Indian denim wear market growing at CAGR of 11 percent

With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice President, Fashion-Textile & Apparel and...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is...