IMAGES Business of Fashion

Fashion & Lifestyle

How Liva is proving to a thoughtfully fashionable brand

IMAGES Business of Fashion -
Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion has changed dramatically. Especially in the last few months, popularized by the work-from- home-culture, comfort has become an...
Fashion & Lifestyle

Fashion For Good Consortium pilots resource efficient cotton farming

IMAGES Business of Fashion -
Fashion for Good launches a new, two-year pilot project in collaboration with leading brands Kering and PVH Corp., and leading global textile manufacturer Arvind Limited to pilot a radically resource-effi cient cotton farming technology provided by Fashion for Good...
Fashion & Lifestyle

WFH: A step in the right direction for casual footwear

IMAGES Business of Fashion -
Sirish Kumar, CEO - India and Director- Global Sourcing, AstorMueller reveals how the pandemic helped the casual footwear segment step forward... What growth has your range of casual footwear registered in the last few months? Compare with growth from recent...
Fashion & Lifestyle

Fashion retailers use anti-viral technology for fabric to prevent COVID

IMAGES Business of Fashion -
Innovation – both interactive and engaging – has changed the dynamics of retail. In times that are tough, in order to reshape the concept of traditional retail, product innovations are gaining attention, aiding experiential retail and consumer engagement. These...
Fashion & Lifestyle

Remembering Bhanu Athaiya: "Costume designing is not the same as fashion designing"

IMAGES Business of Fashion -
In Bhanu Athaiya’s 2010 coffee table book, ‘The Art of Costume Design’, Attenborough commences his foreword saying: ‘It took me 17 long years to set up Gandhi, my dream film, and just 15 minutes to make up my mind...
Fashion & Lifestyle

The Next Big Question: To be or not be sustainable

IMAGES Business of Fashion -
Even as fashion retail businesses have remained shut and balance sheets have been stressed due to unprecedented challenges led by the outbreak of COVID-19, there has been a simultaneous demand for companies to accelerate their progress on sustainable initiatives...
Fashion & Lifestyle

Leveraging the power of data in e-commerce

IMAGES Business of Fashion -
The India Fashion Forum’s webinar, 'Leveraging the Power of Data in E-Commerce' explored ways of efficiently turning insights and trends in the current environment to rethink business models and make agile decisions based on advanced analytics. Moderated by Praveen Srikhande,...
Fashion & Lifestyle

Retail sector responds to COVID-19 with innovative fashion

IMAGES Business of Fashion -
The outbreak of the COVID-19 pandemic continues to reform the retail sector, which is adjusting to the ‘new normal’, creating a need for items that are fast becoming an integral part of every individual’s life. The sector in general, and...
Fashion & Lifestyle

Digital customer experience for future-fit fashion retail

IMAGES Business of Fashion -
The India Fashion Forum’s virtual roundtable, ‘Digital Customer Experience For Future-Fit Fashion Retail’ powered by Istituto Marangoni highlighted the role of technology in transforming consumer experience and reshaping value-premium fashion retail for the new normal. Topics of discussion ranged from...
Fashion & Lifestyle

D2C innerwear brand Almo launched in India

IMAGES Business of Fashion -
In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for most consumers, is based more on their propensity to pay rather than the product or...
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Marie Claire Salon opens new outlet in Bengaluru

The store is situated at Mantri Square Mall, Malleshwaram, Bengaluru Bengaluru: French salon chain Marie Claire Salon has launched its new...

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