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IMAGES Business of Fashion

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How Liva is proving to a thoughtfully fashionable brand

Fashion has traditionally been only about looking good. It was always about creating an impression with little regard for comfort. However, in recent times, the notion...

Fashion For Good Consortium pilots resource efficient cotton farming

Fashion for Good launches a new, two-year pilot project in collaboration with leading brands Kering and PVH Corp., and leading global textile manufacturer Arvind...

WFH: A step in the right direction for casual footwear

Sirish Kumar, CEO - India and Director- Global Sourcing, AstorMueller reveals how the pandemic helped the casual footwear segment step forward... What growth has your...

Fashion retailers use anti-viral technology for fabric to prevent COVID

Innovation – both interactive and engaging – has changed the dynamics of retail. In times that are tough, in order to reshape the concept...
Remembering Bhanu Athaiya

Remembering Bhanu Athaiya: “Costume designing is not the same as fashion...

In Bhanu Athaiya’s 2010 coffee table book, ‘The Art of Costume Design’, Attenborough commences his foreword saying: ‘It took me 17 long years to...
The Next Big Question: To be or not be sustainable

The Next Big Question: To be or not be sustainable

Even as fashion retail businesses have remained shut and balance sheets have been stressed due to unprecedented challenges led by the outbreak of COVID-19,...
Leveraging the power of data in e-commerce

Leveraging the power of data in e-commerce

The India Fashion Forum’s webinar, 'Leveraging the Power of Data in E-Commerce' explored ways of efficiently turning insights and trends in the current environment...
Retail sector responds to COVID-19 with innovative fashion

Retail sector responds to COVID-19 with innovative fashion

The outbreak of the COVID-19 pandemic continues to reform the retail sector, which is adjusting to the ‘new normal’, creating a need for items that...
Digital customer experience for future-fit fashion retail

Digital customer experience for future-fit fashion retail

The India Fashion Forum’s virtual roundtable, ‘Digital Customer Experience For Future-Fit Fashion Retail’ powered by Istituto Marangoni highlighted the role of technology in transforming...
D2C innerwear brand Almo launched in India

D2C innerwear brand Almo launched in India

In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for...