IMAGES Business of Fashion
An exploratory study of the Indian casual wear market
Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than...
C9 Airwear: The quick ticket to fitness
Launched in 2015, C9 Airwear brings to the table a range of progressive seamless wear that promises to maximise flexibility, mobility and performance, while...
Quality products, affordable prices make Zero a hero in kids innerwear...
When people go shopping for their children, the first thought in their minds is comfort. From comfortable, stylish clothes and shoes lead to relaxed,...
The changing dynamics of the men’s innerwear market in India
This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a...
Citykart fastforwards fast fashion to small towns
In a continuous endeavour to expand its footprints across various small towns and cities, Citykart has recently raised `100 crore from IDFC Alternatives and...
Natural On Our Minds: Wills Lifestyle’s innovative organic display windows
In today’s digital age, the photo-worthiness of a retail establishment could be more beneficial to the bottom line than one might think. While a...
The Woolmark Company’s latest innovations with merino wool unveiled at IFF...
Showcasing the ever-increasing possibilities created with Merino Wool, The Woolmark Company presented the latest edition of The Wool Lab Sport and textile innovations whilst...
IFF 2019 Special: 3 mistakes to avoid in online fashion retail
In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers...
Indian fashion retail’s trendsetters
The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs...
Why retailers are betting big on the Indian shirts market
Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the...
