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D2C innerwear brand Almo launched in India

D2C innerwear brand Almo launched in India

In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for...
Ayesha Accessories projects 300-400 pc increase in sales through e-commerce

Ayesha Accessories projects 300-400 pc increase in sales through e-commerce

Although shopping centres are finally reopening after a nationwide lockdown was announced on March 23, 2020, visiting malls is going to be a very...
Pandemic has altered consumer psyche permanently

Pandemic has altered consumer psyche permanently: Liva

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm...
The Australian wool industry during COVID-19

The Australian wool industry during COVID-19

Amidst the temporal cessation of production, manufacturing and retail brick-and-mortar activity, there’s no denying that the COVID-19 virus has blanketed all levels of the...
Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe Jeans

Marketing strategies will be socially oriented, digitally focused in COVID times:...

With the government partially lifting the lockdown with conditional relaxation in selected states, businesses are feeling optimistic. While essential items continue to remain a...
Numero Uno: Adopts technology to go contactless, engage consumers

Numero Uno adopts technology to go contactless, engage consumers

When retailers were empowering themselves with technologies such as 3-D body scanning, virtual trial rooms, endless aisles and self-checkouts, etc., the last thing on...
How Celio* is moving towarHow Celio* is moving towards contactless retailds contactless retail

How Celio* is moving towards contactless retail

IMAGES Business of Fashion talks to Sarfaraz Miller, IT Head, Celio* India to understand how brands are implementing digital applications to increase brand recall,...
COVID-19 poses world of opportunities for reformation of luxury segment

A new world of opportunities for reformation of luxury segment

While it is true that the novel coronavirus pandemic and subsequent restrictions have upended businesses around the world – with stores selling non-essential commodities...
Back to Business: Fashion retailers focus on shop by appointment, engaging consumers online

Back to Business: Fashion retailers focus on shop by appointment, engaging...

When cities went under lockdowns, it was the nonessential items businesses which were forced to temporarily shutter shop, the worst hit by the pandemic....
IFF presents 'The Reformation of Luxury: A Fashion Intelligence Meet' - powered by Istituto Marangoni

IFF presents ‘The Reformation of Luxury: A Fashion Intelligence Meet’ –...

India Fashion Forum is proud to present a virtual panel discussion ‘The Reformation of Luxury: A Fashion Intelligence Meet' powered by Istituto Marangoni on June 19,...