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IMAGES Business of Fashion

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Innerwear: A thriving market in India

Innerwear: A thriving market in India

Gone are the days when innerwear was positioned only as a garment of requirement. Today, among the core apparel categories, innerwear is all poised...
Retailer's Perspective: Rising knitwear popularity in India

Retailer’s Perspective: Rising knitwear popularity in India

Recipient of Images Most admired Fashion Forward Retailer of the Year and Images Most Admired SOLOx Fashion Professional of the Year at India Fashion...
Mini TRS: A Raymond store in every city

Mini TRS: A Raymond store in every city

A peek into the new asset-lite, Raymond shops that are taking emerging towns and cities by storm. With 106 stores launched in a year,...
Reebok bets big on knitwear

Reebok bets big on knitwear

The increasing trend of casual and sportswear along with the modern consumers’ growing interest in exercise, outdoor activities and fitness has provided a major...
Demystifying Character Licensing in Kidswear

Demystifying character licensing in kidswear

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films...
The Immense Potential of Kidswear in India

The immense potential of kidswear in India

A rich profusion of factors have been instrumental in shaping kidswear as one of the most commercially viable segments of the Indian fashion industry....
Raymond: The saga of an Indian world leader

Raymond: The saga of an Indian world leader

Over the last century, change has been a constant parameter in India; the entire nation and its people have grown from strength to strength...
Future of women's wear online in India

Future of women’s wear online in India

In light of increasing women with more financial independence, the share of women consumers in e-retail is expected to reach 45-48 per cent in...
Occasion Wear in India: Segments, Drivers and Prospects

Occasion Wear in India: Segments, Drivers and Prospects

With growing awareness of global fashion trends, a growing middle class and rising disposable income, the occasion wear market in India has witnessed aggressive...
10 denim brands

Domestic and foreign brands that define India’s denim market growth story

The youth-driven denim market promises unmatched value as well as volume growth in the overall Indian apparel market.The market is  projected to grow at...