Friday, November 15, 2019
Home Authors Posts by Satarupa Chakraborty

Satarupa Chakraborty

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The Scale of Store Rollout: How are retailers managing?

Even as India is slated to become a major e-commerce market, the country is, ironically, a testimony to the fact that brick-and-mortar is here...

Clicks-to-bricks brands and their store experience learnings

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still...
Scotch & Soda pop-up brings the African inspiration

Scotch & Soda pop-up brings the African inspiration

Dutch premium fashion brand Scotch & Soda, retailing in India with Reliance Brands Limited (RBL), has recently launched a mobile pop-up installation concept, which...

Shoppers Stop redrafts its visual story

Visual Merchandising (VM) is a store’s visiting card. Even before a customer walks in, talks to a salesperson or browses leisurely through a store,...
Frontier Raas chooses spindles to spin the VM story

Frontier Raas chooses spindles to spin the VM story

North India’s noted ethnic fashion retailer Frontier Raas, to promote the sustainability and the offerings from the handloom weavers, has recently executed a window...
Raymond: Bitten by the travel bug

Raymond: Bitten by the travel bug

Raymond has recently broken away from its product-specific window to create a window scheme specific to customer lifestyle and the window is inspired by...
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Smokehouse Deli wears a new charmed bistro look

Smokehouse Deli launches their new menu and therefore a cohesive cafe design language by incorporating textured tiles, handmade props, innovative art, impactful fabrics, and...
Raymond’s TRS to roll out Magic Mirror concept at all stores

Raymond’s TRS to roll out Magic Mirror concept at all stores

The Raymond Store (TRS), a Raymond brand retailing fabric and ready-to-wear categories, will soon uplift the store experience at all stores by including Magic...
HomeCentre to don a new store design concept by 2020

HomeCentre to don a new store design concept by 2020

Furniture, decor and homeware retailing arm from Lifestyle International, HomeCentre will launch a new store design concept in India in terms of redesigned fixture...
Shoppers Stop VM spreads the monsoon cheer

Shoppers Stop VM spreads the monsoon cheer

Riding onto the childhood memories of monsoon, India’s largest departmental store chain Shoppers Stop has recently created a monsoon visual merchandising window scheme with...