Shivam Gautom
Manyavar’s Ravi Modi on the Indian wedding trousseau industry
When it comes to nuptials, nothing quite rivals the opulence of an Indian wedding. Big Fat Indian Weddings, as they are notorious globally, are...
Saree Affair: India’s relationship with the whole nine yards
The saree is a wonder in itself. It’s unarguably one of ancient most form of apparel known to humankind, with references of it dating...
Men’s Western Wear Market evolving rapidly in India
The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s...
Denim at the forefront of the western wear revolution in India
Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised...
Decoding the athleisure revolution in India
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young...
The rising popularity of sports wear in India
Sports aesthetics have had enormous influence on fashion and styles over the years. From knitted shirts to pleated skirts, the trend is nothing new...
Made-to-measure: A fitting style upgrade for India’s formal wear segment
If fashion is all about glamour, what can be more charismatic than having clothes tailored to your exact specifications? So, it’s only natural that...
Smart Garments: The next big thing in sportswear
Fitness wearables are no longer just a matter of wrist straps or pieces of practical jewelry. Such technology now works via our clothing. Smart...
Small Clothes, Big Business: India witnesses boom in kidswear retail
The days when fashion was the exclusive preserve of adults are long gone. The millennial culture provided kids’ fashion with the much needed boost...
Inside the Indian sportswear industry
India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled Indian consumers to be more...
