Shivam Gautom
The rising popularity of sports wear in India
Sports aesthetics have had enormous influence on fashion and styles over the years. From knitted shirts to pleated skirts, the trend is nothing new...
Decoding the athleisure revolution in India
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young...
Made-to-measure: A fitting style upgrade for India’s formal wear segment
If fashion is all about glamour, what can be more charismatic than having clothes tailored to your exact specifications? So, it’s only natural that...
Smart Garments: The next big thing in sportswear
Fitness wearables are no longer just a matter of wrist straps or pieces of practical jewelry. Such technology now works via our clothing. Smart...
Small Clothes, Big Business: India witnesses boom in kidswear retail
The days when fashion was the exclusive preserve of adults are long gone. The millennial culture provided kids’ fashion with the much needed boost...
Inside the Indian sportswear industry
India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled Indian consumers to be more...
A Step in the Right Direction: The booming sports footwear market...
India is becoming increasingly health-conscious, and Indians, irrespective of age, sex and demographic, are turning to sports, outdoors and adventure activities. For modern India,...
Bespoke clothing growing at an impressive rate of 15–20 percent in...
Bespoke fashion, once a prerogative of style connoisseurs with deep pockets, is fast becoming a growing trend among professional men around the world, as...
Technology & Innovation: The core of fashion creation
We are living in the age of digital Darwinism – an epoch where evolution of both technology and lifestyle is way too fast for...
Yoga Wear: Clothes that offer the trifecta of easy movement, comfort...
Athleisure is possibly one of the biggest trends to have hit the discipline of fashion retail till date. Think of women wearing yoga pants...
