Shivam Gautom
The Future of Modern Retail: Serving customers from a distance
2020 has delivered a VUCA disruption like never before. Even though things have stabilized now, businesses are still struggling to make sense of the...
Athleisure sales soar as workwear becomes more comfort oriented
Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home...
Loungewear: Demand for comfort rises amid uncomfortable times
While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in...
E-commerce continues to surge as the pandemic pushes on
As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a...
Unlock 2.0: Retail challenges and solutions in corona times
Two months after enforcing the Coronavirus-led lockdown,
the government of India eased some restrictions and markets have gradually started re-opening in different parts of the...
Homegrown leather footwear brand Red Chief bets big on PM’s ‘Vocal...
Red Chief is a leading homegrown leather footwear brand in India providing the best of quality, comfort and style for over 23 years now...
Retailing In The New Normal: Blackberrys redesigns strategies
The world is finally moving ahead to coexist with the novel coronavirus. Across the country, businesses have started reopening their doors post the over...
Prospects Amid Crisis: Top 5 most innovative e-commerce fashion brands of...
If anything, the virulent coronavirus pandemic has highlighted the potential of e-commerce to the world. A higher penchant for online shopping can already be...
5 ways fashion brands can use Instagram to boost sales
With restricted movement and extended lockdowns around the world, the internet has become, for almost everyone, the fundamental medium of engagement. The result is...
How COVID-19 is influencing consumer behaviour
It’s been three months since the World Health Organisation declared the COVID-19 outbreak to be a ‘Public Health Emergency of International Concern’. Despite continued...
