Friday, November 27, 2020
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Shivam Gautom

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The Future of Modern Retail: Phygitally serving customers from a distance

The Future of Modern Retail: Serving customers from a distance

2020 has delivered a VUCA disruption like never before. Even though things have stabilized now, businesses are still struggling to make sense of the...
Athleisure: Sales soar as workwear becomes more comfort oriented

Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home...
Loungewear: Demand for comfort rises amid uncomfortable times

Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in...
E-commerce continues to surge as the pandemic pushes on

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a...
Unlock 2.0: Retail challenges and solutions in corona times

Unlock 2.0: Retail challenges and solutions in corona times

Two months after enforcing the Coronavirus-led lockdown, the government of India eased some restrictions and markets have gradually started re-opening in different parts of the...
Homegrown leather footwear brand Red Chief bets big on PM’s ‘Vocal for Local’ call

Homegrown leather footwear brand Red Chief bets big on PM’s ‘Vocal...

Red Chief is a leading homegrown leather footwear brand in India providing the best of quality, comfort and style for over 23 years now...
Retailing In The New Normal: Blackberrys redesigns strategies

Retailing In The New Normal: Blackberrys redesigns strategies

The world is finally moving ahead to coexist with the novel coronavirus. Across the country, businesses have started reopening their doors post the over...
Prospects Amid Crisis: Top 5 most innovative e-commerce fashion brands of 2020

Prospects Amid Crisis: Top 5 most innovative e-commerce fashion brands of...

If anything, the virulent coronavirus pandemic has highlighted the potential of e-commerce to the world. A higher penchant for online shopping can already be...
5 ways fashion brands can use Instagram to boost sales

5 ways fashion brands can use Instagram to boost sales

With restricted movement and extended lockdowns around the world, the internet has become, for almost everyone, the fundamental medium of engagement. The result is...
How COVID-19 is influencing consumer behaviour

How COVID-19 is influencing consumer behaviour

It’s been three months since the World Health Organisation declared the COVID-19 outbreak to be a ‘Public Health Emergency of International Concern’. Despite continued...