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Shivam Gautom

5 ways fashion brands can use Instagram to boost sales

With restricted movement and extended lockdowns around the world, the internet has become, for almost everyone, the fundamental medium of engagement. The result is...

How COVID-19 is influencing consumer behaviour

It’s been three months since the World Health Organisation declared the COVID-19 outbreak to be a ‘Public Health Emergency of International Concern’. Despite continued...

Virtual trial rooms, AI fitting tools are the future of fashion retail

As lockdown restrictions are eased and the retail fraternity is getting ready to reopen stores and welcome back shoppers, the focus has shifted towards...

5 ways fashion brands can utilise the lockdown to ramp up business post COVID-19 pandemic

The novel coronavirus pandemic has brought the world to its knees and it is proving to be a testing time for businesses across the...

COVID-19: The impact of the coronavirus pandemic on global fashion retail

The global textile and fashion industry was one of the worst hit sector by the ongoing coronavirus pandemic. Since its outbreak in December 2019...

How Blackberrys is using the lockdown as an opportunity to reinvent itself

The lockdown and retrenchment have spelt disaster for businesses across the country, bringing them to a standstill. While the extent of the lockdown is...

Fashinnovation Worldwide Talks 2020: The future of fashion post the current climate

The novel coronavirus pandemic had a pronounced impact on the fashion retail segment. Amidst this uncertainty, brands and retailers around the world are planning...

Sharp fall in consumption in the largest apparel markets of the world due to COVID-19: Wazir Advisors

Retail and business management consultant Wazir Advisors have released a report that outlines a sharp fall in apparel consumption in the USA and European...

Ethical Sourcing: How fast fashion giant H&M is setting an example in the wake of the COVID-19 crisis

At a time when an increasing number of fashion bigwigs are cancelling orders to the tune of billions of dollars, H&M has set an...

How brands are banking on solidarity to overcome the global catastrophe as a community

As the coronavirus pandemic continues to evolve and immobilize the global economy, fashion brands and retailers across the world have stepped up to innovative...

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