Wednesday, October 24, 2018
Home Authors Posts by Rosy Ngaihte Sharma

Rosy Ngaihte Sharma

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It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has...
Brand’s sharpen focus on men’s Occasion Wear

Brands sharpen focus on men’s Occasion Wear

The men's occasion wear market is witnessing a great progression. The way men approach fashion and personal style is evolving from what it used...
Toonz Retail provides big styles for little ones

Toonz Retail provides big styles for little ones

India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to...
Top market trends in women's western wear market

Top market trends in women’s western wear market

Women’s western wear in India has moved beyond a pair of bottoms and a top. Where earlier secretaries and receptionists were the only ones...
Bespoke Occasion Wear: The Sunshine Market

Bespoke Occasion Wear: The Sunshine Market

Images Business of Fashion talks to a trio of veterans in bespoke fashion on the unique dynamics of the bespoke occasion wear market. COO,...
Women’s Ethnic Wear in India: An Overview

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it...
Fusion wear and its growing popularity in India

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the...