Wednesday, December 19, 2018
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Rosy Ngaihte Sharma

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Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year

Startups, relaxed offices fueling growth of athleisure segment by 25 pc...

What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also...
From Office-to-Crossfit: Brands actively tap the activewear market in India

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well...
India's evolving women's ethnic wear market to grow to Rs 1,26,210 crore by 2019

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210...

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has...
Brand’s sharpen focus on men’s Occasion Wear

Brands sharpen focus on men’s Occasion Wear

The men's occasion wear market is witnessing a great progression. The way men approach fashion and personal style is evolving from what it used...
Toonz Retail provides big styles for little ones

Toonz Retail provides big styles for little ones

India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to...
Top market trends in women's western wear market

Top market trends in women’s western wear market

Women’s western wear in India has moved beyond a pair of bottoms and a top. Where earlier secretaries and receptionists were the only ones...
Bespoke Occasion Wear: The Sunshine Market

Bespoke Occasion Wear: The Sunshine Market

Images Business of Fashion talks to a trio of veterans in bespoke fashion on the unique dynamics of the bespoke occasion wear market. COO,...
Women’s Ethnic Wear in India: An Overview

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it...
Fusion wear and its growing popularity in India

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the...