Tuesday, June 18, 2019
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Rosy Ngaihte Sharma

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Innovation and portfolio extension to boost sleepwear demand

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation...

Rising & Shining: India’s fashion jewellery market

The fashion jewellery market is registering high growth rates in India. According to Siddharth Bindra, Managing Director, Biba, India is the second largest manufacturer...

Creating in-store consumer connect

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
India's evolving women's ethnic wear market to grow to Rs 1,26,210 crore by 2019

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210...

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to...
Startups, relaxed offices fueling growth of athleisure segment by 25 pc year-on-year

Startups, relaxed offices fueling growth of athleisure segment by 25 pc...

What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also...

Luxury brand Shazé eyes expansion in 2019; to open 8-10 EBOs

Luxury brand Shazé, which started its journey in 2001, is on a mission to create world class designs that become the ultimate expressions of...
Organic Footwear: Is the Indian consumer ready?

Organic Footwear: Is the Indian consumer ready?

Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular...
Organic Footwear: Is the Indian consumer ready?

Organic Footwear: Is the Indian consumer ready?

Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...
From Office-to-Crossfit: Brands actively tap the activewear market in India

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well...