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Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...

The Great Indian Mall Story: The Rise of the shopping centre...

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in...

Formal Shirts Market Analysis: Current trends and future mapping

Despite the fact that the segment has seen a setback with the advent of the casual wear industry, lately...

The changing definition of women’s formal wear in India

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos....

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners....
LuLu Fashion Week 2019: It's a wrap!

Case Study: How LuLu Fashion Week 2019 helped up sales, footfalls

LuLu Fashion Week 2019 curated by LuLu Fashion Store was the biggest exhibition of the season’s most eye-catching spring/...
Aditya Birla Fashion and Retail Q3 net rises twofold to Rs 70 crore

Aditya Birla Fashion and Retail Q3 net rises twofold to Rs...

Aditya Birla Fashion & Retail posted 100 percent growth in net profit to Rs 70 crore for the third quarter of the financial...
From Office-to-Crossfit: Brands actively tap the activewear market in India

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on...
Van Heusen launches flagship stores in Bengaluru

Van Heusen launches flagship stores in Bengaluru

Van Heusen a premium formal fashion brand from Aditya Birla Fashion and Retail Limited unveils its flagship stores in...