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56 pc of Myntra festive sales from small cities, towns

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported...

Clicks-to-bricks brands and their store experience learnings

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82...

Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...
Myntra’s Roadster launches new range of Augmented Reality t-shirts

Myntra’s Roadster launches new range of Augmented Reality t-shirts

Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees)...
Shopping Centre turnaround stories of the year

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country...
‘At MFB, we want to bring in brands which have potential in India’

‘At MFB, we want to bring in brands which have potential...

The Indian fashion industry today is Rs 165 billion, growing at about 11 percent. The online industry itself is...
Myntra curates ‘Roadster Go’ – The speed shopping store

Myntra curates ‘Roadster Go’ – The speed shopping store

Myntra’s franchise partner has launched a first of its kind fashion retail store in the country for the private...
Click To Brick: Flipping the script

Clicks To Bricks: Flipping the script

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...
Myntra targets 10-15 pc sales from Omnichannel brands

Myntra targets 10-15 pc sales from Omnichannel brands

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the...