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3.5 million customers shop during the 12th edition of Myntra’s EORS

3.5 million customers shop during the 12th edition of Myntra’s EORS

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four...
Myntra acquires 2.5 lakh new customers on day 1 of EORS

Myntra acquires 2.5 lakh new customers on day 1 of EORS

The 12th edition of Myntra’s flagship EORS, opened to a thumping reception from shoppers, with the fashion behemoth selling...
15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into...
Technology in Fashion Retail: Revolutionsing consumer experience

Technology in Fashion Retail: Revolutionsing consumer experience

Incorporating innovation that is both interactive and engaging has changed the dynamics of fashion retail. Today, introducing innovation in...
56 pc of Myntra festive sales from small cities, towns

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported...

Clicks-to-bricks brands and their store experience learnings

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82...

Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...
Myntra’s Roadster launches new range of Augmented Reality t-shirts

Myntra’s Roadster launches new range of Augmented Reality t-shirts

Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees)...
Shopping Centre turnaround stories of the year

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country...
‘At MFB, we want to bring in brands which have potential in India’

‘At MFB, we want to bring in brands which have potential...

The Indian fashion industry today is Rs 165 billion, growing at about 11 percent. The online industry itself is...