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Myntra’s Roadster launches new range of Augmented Reality t-shirts

Myntra’s Roadster launches new range of Augmented Reality t-shirts

Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees)...
Shopping Centre turnaround stories of the year

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country...
‘At MFB, we want to bring in brands which have potential in India’

‘At MFB, we want to bring in brands which have potential...

The Indian fashion industry today is Rs 165 billion, growing at about 11 percent. The online industry itself is...
Myntra curates ‘Roadster Go’ – The speed shopping store

Myntra curates ‘Roadster Go’ – The speed shopping store

Myntra’s franchise partner has launched a first of its kind fashion retail store in the country for the private...
Click To Brick: Flipping the script

Clicks To Bricks: Flipping the script

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...
Myntra targets 10-15 pc sales from Omnichannel brands

Myntra targets 10-15 pc sales from Omnichannel brands

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the...
Myntra fashion brands business turn EBITDA positive at 100 pc plus CAGR

Myntra fashion brands business turn EBITDA positive at 100 pc plus...

Myntra reached a key milestone in its journey, ushering a new phase of growth with a profitable private brands...
Myntra targets 25x sales; 4 lakh new customers during sale

Myntra targets 25x sales; 4 lakh new customers during sale

Myntra has announced the 6th edition of its iconic End of Reason Sale (EORS), India’s largest fashion sale with...
Myntra signs on Chemistry, AKS for Accelerator Program; targets 10x growth in online sales

Myntra signs up Chemistry, AKS for Accelerator Program; targets 10x growth...

As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch...