Roadster

As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Program. Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands...

Indian e-commerce player Jabong has announced the launch of sports and lifestyle brand HRX by Bollywood actor Hrithik Roshan on its platform. The launch of HRX is one of its 35 brands being launched on Jabong in March 2017. After...

Adding to their list of high street fashion brands, Jabong adds American line Aèropostale, to its product portfolio. The New York based retailer of casual apparel and accessories for teen will be available on Jabong for women and men in...

Online fashion portal Jabong has launched American fashion wear brand Forever 21 to its product portfolio. The brand will be available on Jabong in variants across the apparel, accessories and footwear categories, said an official statement from Jabong. “At Jabong,...

Myntra, in association with one of its retail franchise partners on March 16, 2017 launched the first retail store for its lifestyle brand, Roadster, in Bengaluru. Roadster is Myntra’s top selling outdoor lifestyle brand. Located on 100 feet road in upmarket Indiranagar, with...

Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding. Where...

Myntra, a Flipkart Group company, has recently announced the appointment of Manohar Kamath as head of ‘Myntra Fashion Brands’ (MFB). A seasoned leader in the fashion and retail industry with over 25 years of experience, Kamath will take over from...