Roadster

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well.To reshape the...

Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees) or the talking tees. With this launch, Roadster marries fashion, design and technology, offering shoppers a set of t-shirts that...

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...

Myntra’s franchise partner has launched a first of its kind fashion retail store in the country for the private brand, Roadster, called ‘Roadster Go’.Loaded with some of the most advanced technologies yet in Indian fashion retail, Roadster’s second offline...

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Myntra, India’s largest platform for fashion and lifestyle, is looking forward to clock 10-15 per cent sales from the Omnichannel brands i.e. the brands which have presence both online and offline. Online firms are fast embracing the Omnichannel strategy in...

Myntra reached a key milestone in its journey, ushering a new phase of growth with a profitable private brands business. Myntra Fashion Brands (MFB) portfolio, which delivers about 23 per cent of Myntra business, has showcased stellar performance over...

Myntra has announced the 6th edition of its iconic End of Reason Sale (EORS), India’s largest fashion sale with more than 1 crore products on offer and discounts up to 80 per cent; to be held between June 24...