Puma Group
Fashion & Lifestyle
Puma onboards fitness icon Milind Soman as running ambassador
Soman will endorse Puma’s Nitro range of footwear and apparel
Bengaluru: Multinational sportswear brand Puma has officially signed fitness icon Milind Soman as its running ambassador, marking his first-ever partnership with a performance wear brand, the company shared in a press...
Fashion & Lifestyle
Puma India opens 75 stores in 2023
The expansion encompasses more than 2 lakh sq. ft. of retail space spread across cities including Bengaluru, Ahmedabad, Chennai, Guwahati, Surat, Dehradun, Jaipur and Indore, among others
Bengaluru: Multinational sportswear brand Puma has opened a total of 75 retail outlets across...
Fashion & Lifestyle
Relationship with Virat Kohli to continue: Puma India
PTI -
Puma had signed Kohli as its brand ambassador in 2017, a deal considered to be around Rs 110 croreNew Delhi: German sports brand Puma on Wednesday affirmed its association with India's star batter Virat Kohli.Rejecting the reports that Kohli...
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Puma India onboards Indian bowler Mohammed Shami as brand ambassador
Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the yearBengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...
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Virat Kohli, Anushka Sharma surprise fans with unannounced visits for Puma’s Let There Be Sport campaign
The brand ambassadors’ unannounced visit is a co-working space and a residential complex was intended to promote the adoption of sports and fitness into people’s lifestyles as part of Puma's Let There Be Sport campaignBengaluru: Celebrity couple, cricketer Virat Kohli and...
Fashion
Digital customer experience for future-fit fashion retail
The India Fashion Forum’s virtual roundtable, ‘Digital Customer Experience For Future-Fit Fashion Retail’ powered by Istituto Marangoni highlighted the role of technology in transforming consumer experience and reshaping value-premium fashion retail for the new normal.
Topics of discussion ranged from...
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How the denim industry is keeping itself green
With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both...
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