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Meena Bazaar

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

An overview of the women’s wear market in India

Contributing 38 per cent to the total apparel market of the country, the women’s wear segment is fast moving with proliferation in the number of working women, which has led to increased purchasing power of the Indian women. Although...

Ambience Malls to get new retail mix, women friendly zone

Benu Sehgal, Retail and Marketing Head, is planning to provide the right tenant mix at the malls and working on ideas to connect with customers by providing them more convenience…Benu Sehgal – the power woman that turned around DLF...

Malls turn into destination centres for wedding shopping

Wedding Industry is a flourishing market in India. With each passing year weddings are getting bigger and better. The wedding market has been growing at a great pace. With people becoming more fashion conscious there is a lot of...

Wedding Wow: Despite note ban, malls register 25-30 pc increase in footfalls during wedding season

Conventionally, shopping for weddings happen to be quite tedious and exhausting, wandering from market to market in search of buying the perfect things for your wedding. However, lately, fast paced lives, and demanding consumers insist they be provided all...

DLF Mall Of India: An eternal fashion destination

India’s mall space hits a new dimension with the launch of the long awaited DLF Mall of India. Sprawled over 2 million square feet, it is the largest shopping mall in India and harbours over 330 brands along with...

Ethnic accessories

The business of looking good is as old as humanity. This manifests itself in what people put on themselves, wear or carry. India’s ethnic diversity has lend itself into various types of ethnic apparel and accessories – with earliest...

Neerus on Robust Expansion Plan, Opens Store in Dubai

In order to capture the discerning customers of the United Arab Emirates, Neerus has opened an exclusive 4,000 sq.ft. outlet at Meena Bazaar Market in Dubai. The store was inaugrated by actor Karishma Kapoor in the presence of Harish...

Meena Bazaar: In Tune with Trends & Technology

Sameer Manglani, COO, Meena Bazaar discusses the retail presence, marketing and promotional strategies of the brand, and latest ethnicwear trends for the season.Known for its exclusive and exquisite range of saree,suits, suit pieces, lehnga and kurti, Meena Bazaar endeavours...

The Ethnicwear Market in India

The ethnicwear market of India stood at us$ 13,100 million in 2013 out of which the contribution of men’s ethnicwear is only 3 percent, contribution of kid’s ethnicwear is 9 percent and that of women’s ethnicwear is 88 Percent....
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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