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Denim at the forefront of the western wear revolution in India

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small...
The changing preferences of men's denim in India

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last...
10 denim brands

Domestic and foreign brands that define India’s denim market growth story

The youth-driven denim market promises unmatched value as well as volume growth in the overall Indian apparel market.The market...
6 fashion brands making it big by going green

6 brands making a fashion statement by going green

It makes you look good, but the reality of the apparel business is ugly. It has turned into one...

Narendra K preps to launch own denim

Designer Narendra Kumar is launching his own line of denimwear, Killer <i>Nari</i>, in association with Killer jeans early next...