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Flipkart Fashion

Virat Kohli launches ultra-lightweight clothing Wrogn Zero on Flipkart

The collection will feature over 100 styles in apparel and footwear and will be live on Flipkart starting 27 May 2023Bengaluru: Indian cricketer Virat Kohli has launched ultra-lightweight clothing Wrogn Zero on the e-commerce platform Flipkart, the companies said...

Five home-grown fashion e-marketplaces

These ‘made in India’ e-commerce retail platforms rule the country’s online fashion market The online fashion market in India has been experiencing an unprecedented surge in the recent years contributing significantly to the growth of the country’s overall fashion industry....

Flipkart launches the latest collection of The Indian Garage Company to its platform

The collection includes over 2,500 styles across men’s casualwear Bengaluru: E-commerce platform Flipkart has launched the latest collection of homegrown casual wear brand The Indian Garage Company (TIGC) in collaboration with cricketer Surya Kumar Yadav, the company announced in a release...

Flipkart India launches Samarth Krishi to support farmers

The program aims to engage with 2,500 farmer Producer organisations by the end of 2023 Bengaluru: E-commerce platform Flipkart has launched Flipkart Samarth Krishi program to provide farming communities and FPOs (farmer producer organisations) with national market access and more negotiation...

The LYCRA Company to strengthen new stretch lines for private labels of Myntra, Flipkart Fashion

The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, and House of Brands, that includes the Private labels of Myntra and Flipkart Fashion, announce their partnership for developing new stretch lines...

Xiaomi ventures into lifestyle products

Xiaomi, has launched a diverse range of Xiaomi lifestyle products on the Flipkart platform which includes shoes, backpacks and suitcases.Mi Men’s Sports Shoes 2 are engineered with 5-in-1 uni-moulding technology, that combines five different materials making them shock-absorbent, durable...

Fashion accessory brands step into bullish footwear category

At the recently re-launched Central at Ambience Mall, Vasant Kunj, Kishore Biyani, Chairman, Future Group, announced his company is planning to step up the group’s focus on men’s footwear retail. At Central, Hyderabad, the footwear section spans across 30,000...

Flipkart Fashion launches first of its kind Footwear Club

The leading one stop fashion destination for the digital native, Flipkart Fashion has launched the exclusive Flipkart Footwear Club – home to the largest range of exclusive branded footwear for men with the best prices.Over the last 6 months,...

Flipkart exclusively launches Peter England’s first all exclusive brand range – Peter England University

Flipkart Fashion has announced the exclusive launch of the first all exclusive brand range from Peter England – Peter England University. Aimed at young male college-going consumers, this new brand range of men's apparel will offer a variety of...

Flipkart fashion launches 'Be Trendy, Always' campaign to strengthen market leadership position

Flipkart Fashion has recently launched campaign, 'Be Trendy, Always' to strengthen its market leadership position and putting forth a language of fashion that is synonymous with being trendy and affordable. The campaign is a result of deep consumer research sessions...
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Indo Count signs licensing agreement with US-based Iconix for two brands

Under the agreement, Indo Count will bring two brands, Fieldcrest and WaverlyNew Delhi: Home textile bed linen manufacturer Indo...
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