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Flipkart India launches Samarth Krishi to support farmers

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The program aims to engage with 2,500 farmer Producer organisations by the end of 2023

Bengaluru: E-commerce platform Flipkart has launched Flipkart Samarth Krishi program to provide farming communities and FPOs (farmer producer organisations) with national market access and more negotiation power.

“Flipkart India’s association with farmers and FPOs is in line with its commitment to creating avenues for increasing the income of local farmers and helping them scale their offerings at a nationwide level,” said Rajneesh Kumar, chief corporate affairs officer, Flipkart Group.

The Samarth Krishi program aims to make the digital transformation of the agricultural sector inclusive by enhancing livelihoods and engaging with 2,500 FPOs by the end of 2023.

“By harnessing the power of technology, innovation, and e-commerce, the Flipkart Samarth Krishi program will accelerate India’s socio-economic development and benefit everyone in the value chain, from farmers to consumers. The program aims to create a significant positive impact on the Indian agriculture sector and on rural communities,” added Kumar.

Aligned with the government’s commitment to empower Indian farmers and boost the agricultural sector, the Flipkart Samarth Krishi program seeks to provide market access and build the capacity of farmers. Additionally, it will help them grow sustainably, get market-ready, and become a part of the mainstream economy through relevant partnerships, stated the platform in a release.

As part of the program, farmers and FPOs will be trained and upskilled on technologies and best practices for improving the quality of produce.

The e-tailer has partnerships with Departments of Agriculture for the states of Andhra Pradesh, Bihar, Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Telangana, and West Bengal for onboarding FPOs onto its e-commerce platform.

Started in 2007, the Flipkart Group houses Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. In 2019 the platform launched Flipkart Samarth an initiative aimed at bringing India’s artisans, weavers, and handicrafts producers onto e-commerce.

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