Flipkart Fashion

The LYCRA Company to strengthen new stretch lines for private labels of Myntra, Flipkart Fashion

The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, and House of Brands, that includes the Private labels of Myntra and Flipkart Fashion, announce their partnership for developing new stretch lines...

Xiaomi ventures into lifestyle products

Xiaomi, has launched a diverse range of Xiaomi lifestyle products on the Flipkart platform which includes shoes, backpacks and suitcases. Mi Men’s Sports Shoes 2 are engineered with 5-in-1 uni-moulding technology, that combines five different materials making them shock-absorbent, durable...

Fashion accessory brands step into bullish footwear category

At the recently re-launched Central at Ambience Mall, Vasant Kunj, Kishore Biyani, Chairman, Future Group, announced his company is planning to step up the group’s focus on men’s footwear retail. At Central, Hyderabad, the footwear section spans across 30,000...

Flipkart Fashion launches first of its kind Footwear Club

The leading one stop fashion destination for the digital native, Flipkart Fashion has launched the exclusive Flipkart Footwear Club – home to the largest range of exclusive branded footwear for men with the best prices. Over the last 6 months,...

Flipkart exclusively launches Peter England’s first all exclusive brand range – Peter England University

Flipkart Fashion has announced the exclusive launch of the first all exclusive brand range from Peter England – Peter England University. Aimed at young male college-going consumers, this new brand range of men's apparel will offer a variety of...

Flipkart fashion launches 'Be Trendy, Always' campaign to strengthen market leadership position

Flipkart Fashion has recently launched campaign, 'Be Trendy, Always' to strengthen its market leadership position and putting forth a language of fashion that is synonymous with being trendy and affordable. The campaign is a result of deep consumer research sessions...

Flipkart collaborates with Myntra and Jabong for End of Reason Sale

For the first time ever, Flipkart will be collaborating with Myntra and Jabong to make the End of Reason Sale (EORS) the biggest fashion sale event in the country. Flipkart is looking at EORS to drive highly engaging offer...

Flipkart Fashion launches first private label, Divastri

Flipkart Fashion has launched its first private label Divastri, a fashion line of women ethnic wear. Divastri has been designed to appeal Flipkart Fashion’s large and growing women customer base who are constantly on the look-out for the latest...
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Retail: What the industry says about Budget 2023

Reactions from industry captains on announcements in the current Budget that will have a bearing on retail businesses New Delhi: Union...
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