Digital marketing
People
Sreekanth Chetlur leaves Shoppers Stop, joins Saudi based Nice as Chief Ecommerce & Marketplace Officer
Chetlur will be starting his new role todayNew Delhi: Retail marketplace and e-commerce expert Sreekanth Chetlur leaves Mumbai-based department store chain Shoppers Stop and joins Kingdom of Saudi Arabia-based United Homeware Company - Nice, a homeware brand as its...
Latest News
Fashion-tech platform LehLah launches campaign featuring Athiya Shetty
The campaign will feature garment pieces from Shetty's personal wardrobe exclusively on its app, granting access for usersBengaluru: Fashion-tech platform LehLah has collaborated with Bollywood actress Athiya Shetty to launch a campaign titled 'Your Closet’, the company said in...
In Focus
Drools: Betting Big on Online
Omnichannel pet nutrition brand Drools is expecting its e-commerce business to grow 40%-45%, accelerated by q-commerce  Established in 2010 by Fahim Sultan, the flagship brand of Drools Pet Food Private Ltd. is an omnichannel business. It sells online through Amazon,...
Spotlight
Titan Company plans to hire over 3,000 employees in next 5 years
PTI -
The company is looking for professionals with specialised skills such as data analytics, cyber security, product management, digital marketing and other new-age skills amongst othersNew Delhi: The Titan Company on Tuesday said it is planning to add over 3,000...
Fashion & Lifestyle
Ram Charan is Manyavar’s new brand ambassador
Actor Ram Charan will be seen in the new campaign of Manyavar named #TaiyaarHokarAiye marking the onset of the wedding and festive season
Bengaluru: Men’s ethnic wear brand Manyavar has signed Indian actor Ram Charan as its new brand ambassador. Under...
Fashion & Lifestyle
Soch Apparels appoints Deepak Mahnot as chief marketing officer
In his new role, Mahnot will spearhead the brand's marketing, customer relationship management, visual merchandising, public relations and customer experience initiatives
Bengaluru:Â Ethnic wear brand Soch Apparels has appointed Deepak Mahnot as its chief marketing officer (CMO), the company said in...
Consumer Durables & IT
4 mega brands that faded into oblivion
These brands once had a cult following across the globe. But they failed to adapt to the changing times and today, they are all but forgotten….New Delhi: Over the decades, brands like Apple, Netflix, Amazon and Facebook became household names....
Marketing
5 Secrets to building brands that last by brand gurus
Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant
New Delhi:Â While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...
In Focus
5 brands that achieve maximum impact with minimum advertising
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
People
Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO
PTI -
Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...
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A titan who cared about making India better: industry captains mourn Ratan Tata’s demise
Tata, 86, breathed his last at a Mumbai hospital at 11.30 pm on Wednesday. He had been admitted to...
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