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Drools: Betting Big on Online

Omnichannel pet nutrition brand Drools is expecting its e-commerce business to grow 40%-45%, accelerated by q-commerce  Established in 2010 by Fahim Sultan, the flagship brand of Drools Pet Food Private Ltd. is an omnichannel business. It sells online through Amazon,...

Titan Company plans to hire over 3,000 employees in next 5 years

The company is looking for professionals with specialised skills such as data analytics, cyber security, product management, digital marketing and other new-age skills amongst othersNew Delhi: The Titan Company on Tuesday said it is planning to add over 3,000...

Ram Charan is Manyavar’s new brand ambassador

Actor Ram Charan will be seen in the new campaign of Manyavar named #TaiyaarHokarAiye marking the onset of the wedding and festive season Bengaluru: Men’s ethnic wear brand Manyavar has signed Indian actor Ram Charan as its new brand ambassador. Under...

Soch Apparels appoints Deepak Mahnot as chief marketing officer

In his new role, Mahnot will spearhead the brand's marketing, customer relationship management, visual merchandising, public relations and customer experience initiatives Bengaluru: Ethnic wear brand Soch Apparels has appointed Deepak Mahnot as its chief marketing officer (CMO), the company said in...

4 mega brands that faded into oblivion

These brands once had a cult following across the globe. But they failed to adapt to the changing times and today, they are all but forgotten….New Delhi: Over the decades, brands like Apple, Netflix, Amazon and Facebook became household names....

5 Secrets to building brands that last by brand gurus

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

These 5 brands spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

The Belgian Waffle Co’s ‘National Waffle Day’ draws massive crowds despite heavy downpours

The three-phased campaign with a theme of #GetWaffling conceptualised by SoCheers, offered delectable waffles at Rs 100 Mumbai: On  19 July, The Belgian Waffle Co, a waffle brand, celebrated National Waffle Day and witnessed a massive crowd during the campaign...
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Malabar Gold & Diamonds to open 10 new stores

The jewellery brand eyes the target of hitting 350 stores milestone globally this month New Delhi: Kozhikode-based Malabar Gold & Diamonds...
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