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The Belgian Waffle Co’s ‘National Waffle Day’ draws massive crowds despite heavy downpours

The three-phased campaign with a theme of #GetWaffling conceptualised by SoCheers, offered delectable waffles at Rs 100 Mumbai: On  19 July, The Belgian Waffle Co, a waffle brand, celebrated National Waffle Day and witnessed a massive crowd during the campaign...

Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Scaling for success: Five reasons why e-commerce businesses should partner with enablers

Strategies for choosing and collaborating with the right enablement partner in e-commerceNew Delhi: Redseer estimates e-commerce in India to grow nearly three times in the next three years to reach $163 billion by 2026, growing at a compound annual...

Top five virtual fashion influencers to follow in 2023

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

Abhishek Ganguly, Puma: 43% of our biz in 2022 came from online

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

UpScalio: Helping e-commerce startups scale

CEO and co-founder of e-commerce roll-up UpScalio Gautam Kshatriya explains how his company acquires startups and then nurtures them to grow New Delhi: The rollup e-commerce wave has hit India in the recent years. The space, where small firms are...

Augmented and Virtual Reality Systems into the hands of Indian customer

The role of technology needs to be looked at from an entirely different perspective - companies will have to reshape their IT delivery method and leverage disruptive technologies to be able to gratify today’s tech savvy consumers. Augmented reality is...

Why Digital Marketers Are Quickly Adopting HTML5

Modern retail has been the primary beneficiary of the meteoric rise of smartphones. Along with it, the advent of mobile advertising has completely transformed the digital marketing landscape. HTML5 plugs into this ecosystem remarkably well and the benefits are...

Making Product Photography As a part of core strategy

Ecommerce business is widening the market further and is reaching out to niche audiences and start-up firms. E-commerce sites are digital based, therefore correct use of images are highly essential for captivating consumer’s mind and choice. Inclusion of product...

Creating the e-commerce ethos for Madura F&L

Trendin is not any run-of-the-mill fashion e-commerce portal but a platform which is the online custodian of an incredible fashion heritage. Forged from the belief in offering endless style options for customers, with add-on customisation options like Free Alteration,...
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Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle

The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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