Digital marketing
Retail
"Technology serves enterprise to obtain utmost for brand activation services"
The brand activation of a product through marketing across multiple channels creates a lot of data base. However organising and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target...
Progressive Grocer
Digital Marketing & ROI
Today, digital marketing is — or should be — a critical element of any CPG or retail marketer’s plans. As the amount of time, resources and funding devoted to digital marketing have grown, so has scrutiny from senior management,...
Progressive Grocer
Building Brands with Facebook
In the good old days of pre-web brand-building, marketing thought was often led by the consumer purchase mindset. This was defined as an inverted funnel with awareness as the starting point, leading to consideration and then purchase. While the...
Retail
Inorbit mall honored at ICSC Asia Pacific Shopping Center Awards for digital marketing
Inorbit mall has received an award for digital marketing at the recently concluded ICSC Asia Pacific Shopping Center Awards held at Shanghai. Kishore Bhatija, CEO, Inorbit mall, accepted the award on behalf of the company which has now become...
Retail
Sainsbury lands Ocado man in online drive
J Sainsbury has landed a new boss for its online business from internet specialist Ocado and created a position overseeing digital strategy, as Britain's retailers jostle for position in fast-growing e-commerce markets.The country's third-biggest supermarket group said on Thursday...
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Latest News
India leads in GenAI adoption, investment trends likely to rise in coming years: Report
The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...
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