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branding in retail

The crazy ones, the misfits, the rebels

Unconventional creativity in visual merchandising helps create memorable experiencesA pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant’s perspective, a surprising visual stimulus, though it may not make...

5 Secrets to building brands that last by brand gurus

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

Beyond Snacks: Swimming with the Sharks

How D2C chips brand Beyond Snacks not only managed to raise funds from Shark Tank India investors but also learnt the tricks of the trade from them In December 2022, a plant-based savoury snacks brand based out of Alappuzha, Kerala,...

Alia Bhatt joins babycare brand SuperBottoms as investor and brand ambassador

SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...

Tepid business is forcing fashion brands to cancel orders, delay deliveries from suppliers

Several fashion and lifestyle brands report a 10% to 20% decrease in business in the last three months compared to the same months last year as consumers cut down discretionary spends Mumbai: Fashion brands across the board are reporting tepid...

Citykart Pvt. Ltd. launches its store in Uttar Pradesh

Spread across 11,274 sq. ft. on three floors, the store is located opposite the District Hospital in Sultanpur, UP Mumbai: Value fashion retailer Citykart Pvt. Ltd. has inaugurated its latest store in Sultanpur, Uttar Pradesh, the company announced in a press release...

We aim to have 100 stores by the end of FY2024: Ashmeer Sayyed, DaMensch

Ashmeer Sayyed, the chief retail officer of menswear brand DaMensch, on the online-first brand's offline presence, store USP and expansion strategy Mumbai: In June 2023, online to offline men’s clothing brand DaMensch released a teaser on its official LinkedIn...

Fashion e-commerce brand Styched acquires Shark Tank India 2 Fame D2C brand Flatheads

The deal, structured as an all-equity transaction, represents Styched's foray into the footwear segment Mumbai:  Styched, an online youth fashion brand, has acquired Flatheads, a direct-to-customer (D2C) online casual sneaker startup that gained fame on Shark Tank India season 2,...

Gifting brand Archies partners with beauty and wellness brand MCaffeine

The partnership aims to provide optimal product awareness and promotion among users Mumbai: Archies, a gifting brand and skin care and wellness brand, MCaffeine has joined hands to enhance the gifting experience of their joint customer base, the company announced...

Reliance Trends opens one more outlet in Gujarat

The latest Reliance Trends outlet is at Surat Mumbai: Lifestyle brand Reliance Trends has launched one more outlet in the state of Gujarat. The latest outlet is at Surat and boasts the store format's new brand identity and tech features,...
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John Jacobs targets 6 million consumers in three years to become India’s largest eyewear brand: Apeksha Gupta, CEO

Apeksha Gupta, chief executive officer of John Jacobs, talks about the premium eyewear brand’s strategic priorities, omnichannel journey, marketing...
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