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Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in...
Can Visual Merchandising help increase sales?

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...
Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is...
Biba opens its largest flagship store at Vijayawada

Biba opens its largest flagship store at Vijayawada

The leading Indian ethnic brand, achieved a retail milestone with the opening of its biggest ever store in Vijayawada,...
BIBA launches 2nd store in Aurangabad

BIBA launches 2nd store in Aurangabad

BIBA, the leading ethnic apparel brand has launched 2nd store in the city of Aurangabad, at Prozone Mall. The...
BIBA expands retail presence with 24th store in Mumbai

BIBA expands retail presence with 24th store in Mumbai

BIBA, the leading ethnic apparel brand has launched yet another flagship store in Mumbai, taking the total count to...
Women’s Ethnic Wear in India: An Overview

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those...