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Aditya Birla Fashion

ABFRL’s Style Up opens 3rd store in Bengaluru

Located at Jayaprakash Nagar, the new Style Up store marks the 29th location across the countryBengaluru: Aditya Birla Fashion and Retail Ltd’s (ABFRL) fashion retail store chain Style Up has opened its third store in Bengaluru, a company official...

ABFRL’s Tasva enters Kolkata

The new store is located at Woodburn Park, Elgin Road, Kolkata Bengaluru: Continuing its expansion spree, ethnic menswear brand Tasva has entered Kolkata with the launch of its new store located at Woodburn Park, Elgin Road, a company official wrote on...

French luxury brand Christian Louboutin partners with ABFRL

The partnership envisages the transfer of the current Indian business of the Christian Louboutin to a newly incorporated subsidiary of ABFRL where the partners will hold an equal stake Bengaluru: French luxury label Christian Louboutin has entered into a joint venture...

Pantaloons launches ‘Pantaloons OnLoop’, a new tech-enabled store format

The new concept store has smart trial rooms, an endless aisle, and a customisation zone with heat transfer technology as well as options like embroidered badges and customized bag tagsNew Delhi: Aditya Birla Fashion and Retail Ltd.’s leading department store...

TMRW House of Brands invests Rs 155 crore in casual wear brand The Indian Garage Co.

With the support of the Aditya Birla Group venture, The Indian Garage Co. aims to reach Rs1500 crore in the next 5 years Bengaluru: TMRW House of Brands, an Aditya Birla Group venture, has expanded its portfolio of brands with a partnership with...

Aditya Birla Fashion to raise Rs 750 crore

The company will raise funds on a private placement basisNew Delhi: Aditya Birla Fashion and Retail plans to raise Rs 750 crore on or after September 4 through debt bonds, the company said on Thursday.The company will raise funds...

Menswear brand Tasva launches 5th store in Madhya Pradesh

The stand-alone store is spread across 3,500 sq. ft. and is located on Gorakhpur Main Road in Jabalpur Bengaluru: Continuing its expansion spree, menswear brand Tasva has opened a new store in Madhya Pradesh, according to a company official’s social media...

Reebok expands offline presence in South India

The company has opened new stores at Lulu Mall, Edappally (Kochi), and Phoenix Marketcity, Velachery (Chennai) Bengaluru: Athleisure brand Reebok has expanded its retail presence in South India by launching two outlets in Kochi and Chennai, a company official wrote on...

ABFRL launches a new American Eagle outlet in Calicut, Kerala

The new store is located at Hilite Mall, Kozhikode Bypass, Poovangal Bengaluru: Lifestyle brand American Eagle opened a new store at Hilite Mall, Calicut, Marx Marcus, business development manager at Aditya Birla Fashion and Retail Ltd. (ABFRL) announced in a LinkedIn post. The...

Tasva unveils its first store in Jaipur

The new Tasva store is the designer brand’s 33rd outlet in the country Bengaluru: Tasva, an ethnic menswear brand, has strengthened its retail presence with the launch of its first store in Jaipur. Located at Mirza Ismail Road, the store is Tasva’s...
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