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Cola, ice creams sell like hot cakes amid prolonged heat spell

With temperatures soaring across the country, consumers are looking for refreshing and hydrating beverages to beat the heat this summerNew Delhi: Companies manufacturing cola, beverages, ice creams, and other hydrating products have witnessed a steady rise in demand in...

Why is CGI marketing gaining popularity among brands?

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

10 K-pop idols that are faces of global luxury brands

These Korean pop music (K-pop) idols are representing high-end fashion houses such as Louis Vuitton to global beauty labels like MAC Bengaluru: K-pop's meteoric rise to global stardom has not only reshaped the music industry but also catapulted them as global...

Look who took home a trophy at 7th Pepsi IMAGES Food Service Awards

Revealing the names of food service players who were recognized for their excellence at the 7th Pepsi IMAGES Food Service Awards held in Mumbai as part of India Food Forum 2023 New Delhi: The 7th Pepsi IMAGES Food Service Awards, held...

Indra Nooyi’s leadership: A journey of growth and innovation at PepsiCo

Nooyi oversaw an impressive 80% growth in the multinational soft-drink manufacturer's revenue, and currently holds a net worth of approximately Rs. 2905 crores Bengaluru: The former chairman (2007–19) and chief executive officer (2006–18) of PepsiCo, Indra Nooyi oversaw an impressive...

Tata in talks to acquire Haldiram’s

Tata Group is currently in negotiations with Indian snack food manufacturer Haldiram’s to acquire a controlling of 51% stake in the brandBengaluru: The consumer division of Tata Group is currently in negotiations with Indian snack food manufacturer Haldiram’s to...

PVR Inox slashes food & beverage prices by up to 40%

The film exhibitor introduced food combos starting from Rs 99 from Monday to Thursday between 9 am and 6 pm, while on weekends it has offered bottomless popcorn with "unlimited refills" and "bottomless Pepsi"New Delhi: Leading multiplex chain PVR...

The health drink opportunity

How retailers can make the best of the opportunities presented by the rising consumer preference for healthy beverages The beverage category is highly elastic in nature. Modern Trade plays a big role for brands that need to partner with retailers...

How retail can accelerate vaccinations and return to normalcy

“So, launching Wheel powder, is really sweating blood,” opined Dr. Ashok Ganguly, the Chairman of Hindustan Lever in 1989, as we worked through the tiny lanes of Dharavi. We had spent the entire day, working 35 shops in this...

PepsiCo India has grown exponentially to emerge as one of the largest F&B companies in India

In an interview with IANS, Vishal Kaul, Vice President & Business Head, Beverages, PepsiCo India, and Dilen Gandhi, Senior Director and Category Head of Foods, PepsiCo India, said that within 30 years of its establishment in India, PepsiCo India...
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Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru

Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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